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Targeted Lead Generation using Direct Mail, Email and Online Marketing
Looking for more traffic, leads and customers? Let us show you how you can combine direct mail, email and online marketing to produce a consistent flow of new leads – week after week.
|Full-service direct mail campaigns include list research, offer strategy, choice of formats, creative, testing and response analysis..
|Complete email marketing service featuring drip email, e-newsletters, email surveys, event promotions and triggered email.
|Choice of online marketing options includes paid search, local search, banner ads, remarketing, social media ads and content/SEO.
Direct Response Strategy/Creative that Connects with your Audience
“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.
“Our revenues increased while our costs went down.”
Chuck Page, COO
Darling Consulting Group
Lead Nurturing Campaigns to Keep your Business Top of Mind
You’ve put the time and money into generating those leads. Don’t let them fall through the cracks. Protect your investment with these lead nurturing follow-up programs.
Create a series of emails that go out to your new leads on a pre-arranged schedule. Set it up once and stay in touch over several weeks or months. Then build multiple sequences for different industries, job functions or positions in the sales cycle.
Build your reputation as a leading authority in your field and stay in touch with an informative, helpful email newsletter. Maintain your presence with your whole list over the long haul.
As new visitors come to your website, don’t let them forget you after they leave. Use remarketing to push online banner advertising to all of your past website visitors. Send different ads to prospects based on interest level.
Copywriting Services to Serve your Marketing Automation Platform
These platforms have amazing potential to drive new business, but only if have the creative resources to develop all the necessary content – drip email sequences, landing pages, confirmation pages, ebooks, remarketing ads, case studies and call scripts.
We can help. Here’s how …
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