Looking for new customers?

Let’s build a Sales Lead System that generates
a steady stream of qualified leads every week.

Download our FREE report,  Generating Sales Leads


Targeted Outbound Prospecting with Direct Mail and Email Campaigns

Online marketing and social media may have captured the attention of marketers these days, but when you need results – immediate and measurable results – nothing beats direct mail and email marketing.

Let us show you how you can use targeted direct mail and email for lead generation, lead nurturing, survey prospecting, brand building and fundraising.

Learn more by scheduling a FREE Strategy Session.


List Building
Creative Production Response Tracking


Direct Mail Campaigns

Direct mail still packs a punch.  Choose from multiple mailer types – letter mailers, postcards, self-mailers and larger presentation formats.

Email Campaigns

Email is the communication vehicle of choice for most business executives.  Let us help you reach your best prospects with a targeted and measurable email campaign

Multi-Touch Campaigns

Capture the attention of your best prospects with the repeat messaging of a multi-touch direct mail or email campaign.

Integrated Campaigns

Give yourself the best chance of success with an integrated direct mail and email campaign. Use any combination of mail and email – and schedule them for maximum impact.

Survey Campaigns

Use prospect surveys to collect lead qualification data on your best prospects.  Give your sales team contact information they can use.

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. “Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.

“Our revenues increased while our costs went down.”

Chuck Page, COO
Darling Consulting Group


We also offer these other Lead Generation tactics

Leads can be generated in many ways.  We like direct mail and email because you can pre-qualify your target  prospects before you invest in your promotion.  But we can help you with these tactics as well.

Google Search
Print Advertising Self-Editing Websites
Put yourself in position to get “found” when people are searching for businesses like yours.  More …  Turn your print ads into direct response ads and start watching the leads come in. More … Take control of your own website on the self-editing WordPress platform.
More …


Then stay in touch with our Lead Nurturing follow-up programs

You’ve put the time and money into generating those leads.  Don’t let them fall through the cracks.  Protect your investment with these lead nurturing follow-up programs.

Drip Email

Create a series of emails that go out to your new leads on a pre-arranged schedule.  Set it up once and stay in touch over several weeks or months.

Email Newsletters

Build your reputation as a leading authority in your field and stay in touch with an informative, helpful email newsletter.

Remarketing Campaigns

As new visitors come to your website, don’t let them forget you after they leave.  Use remarketing to push online banner advertising to all of your past website visitors.



From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters


Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates


Request a FREE 60-minute Marketing Strategy Session