Bob McCarthy of McCarthy and King Marketing, Inc.

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occasion - get your FREE copy of

"The Copy & Design Playbook:
A Marketer�s Guide to
35 Creative Projects �
And What They Cost."

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How can I help you?

Here�s an overview of the types of projects I handle.

Direct Mail
Letter packages, self-mailers, booklets, postcards � for lead generation, mail-order, traffic building and fund-raising programs.

Letters
Lead letters, conversion letters, sales letters, renewal letters, reactivation letters, fund-raising letters, and more.

Email
Email newsletters, email promotions, lead nurturing, lead conversions, customer communications

Advertising
On-line and off-line ads that build your brand and generate response.

Websites
A website update, a new page or two � or a complete overhaul

Landing Pages
Long-form and short-form landing pages to convert your visitors into leads, customers and donors.

Brochures
Corporate brochures, product brochures, rack brochures, slim jims, information kits, fact sheets, billing inserts and newsletters

White Papers
Writing and/or editing of white papers, special reports, how to booklets,

Customer Stories
Case histories, client testimonials, client interviews

Publicity
Press releases, email media relations, media webpages

Surveys
Customer satisfaction surveys, prospect qualification surveys, selling questionnaires

Copywriting - Direct Marketing
Lead Generation

Generate more leads. Acquire new customers. Expand your business.

I am a very impatient marketer. When I run a marketing program � for myself or a client � I want to see results. Right away.

It doesn�t matter if I am using direct mail, email, advertising or online marketing.

When I spend money on marketing, I want to see responses � inquiries, leads, qualified leads, orders, subscriptions, memberships, donations.

I don�t care about eyeballs, impressions or long-term branding strategies.

I care about results � immediate results � and that can only be accomplished through direct response marketing. Here�s how I can help you:

Direct Response Copywriting

You need more than "a way with words" to produce results in direct response. I�ve been writing direct response copy � and delivering measurable results � since 1980. I write sales letters, direct mail packages, postcards, email promotions, websites, landing pages, customer stories and brochures.

Graphic Design Too

Do you need a creative team? Most of what I write can be dramatically improved with quality graphic design. If you need professional graphic design, we have an experienced top-notch designer available to work on your project.

Direct Response Consultation

Looking for more leads? Better quality leads? Improved conversions? A process for testing? Call me and let�s discuss your goals and challenges. Whether you want start a program or improve the one you already have, I can work with you and your team on a short-term or long-term basis.

Full-Service Projects and Programs

Need help managing your projects? We can supervise your production process. We have a team of vendors � printers, mail houses, email service providers, website specialists and list sources � who we can be bring in to any project. We can handle single projects or multi-step integrated marketing programs.