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a steady stream of qualified leads every week.
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Direct Mail & Direct Response Marketing – campaigns, creative, coaching
Use this mix of traditional direct marketing with digital direct response to build an end-to-end sales lead system.
Put our 30 years of direct mail experience to work for you in collaboration with a comprehensive Google Adwords campaign and email marketing lead nurturing program.
Or use us to support your copywriting and creative needs.
If you’d like to discuss a project, click here to request a FREE Strategy Session or call Bob McCarthy at 508-473-8643. Okay, so let’s get started …
Direct Response Strategy/Creative that Connects with your Audience
“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.
“Our revenues increased while our costs went down.”
Chuck Page, COO
Darling Consulting Group
Capture more leads with fully automated Landing Pages & PURLs
Whether you’re using direct mail, email and any form of outreach, if you want response, you should have some type of landing page.
But don’t think of a landing page as just a single web page. You also need a thank you/download page, a confirmation email and lead notification email. All of these elements will work together to give your visitor a satisfying experience.
- Generic Landing Pages – provide your prospects with a fast, simple and automated way to respond to your call to action.
- Personalized Landing Pages (PURLs) – provide a new level of landing page by including personalization on your page.
Of course, a landing page isn’t the only method of response. We also recommend reply mail, phone and, for retail businesses, walk-in response.
Copywriting Services to Serve your Marketing Automation Platform
These platforms have amazing potential to drive new business, but only if have the creative resources to develop all the necessary content – drip email sequences, landing pages, confirmation pages, ebooks, remarketing ads, case studies and call scripts.
We can help. Here’s how …
From our Blog …