Looking for new customers?

Let’s build a Sales Lead System that generates
a steady stream of qualified leads every week.

Download our FREE report, Generating Sales Leads


Integrated Direct Marketing & Digital Direct Response

We apply the power of direct response to direct mail and online marketing

Direct response is measurable advertising and marketing.  It is the most accurate way to assess the performance of a particular ad, mailer, message or audience segment.

You may think of it as a direct mail discipline but that’s just where it earned its reputation.  Direct response can and should apply to all media.

We provide direct response copy/creative services and complete campaigns.



Think System, Not Campaign


Step 1 – Lead Generation & Prospecting
Search marketing, direct mail and banner ads represent three channels for reaching out to a cold audience and starting the relationship.  Don’t worry about selling right now.  Focus on the job at hand – which is to generate a response.

Step 2 – Lead Capture
Landing pages provide a convenient and automated method for your prospects to respond and download information immediately. But don’t forget to also use the phone and reply mail.

Step 3 – Lead Nurturing & Followup
You invested a great deal in those leads.  Don’t let them fall through the cracks. Use automated email (drip email) to stay in touch and nurture the relationship and use email newsletters to show them what you know.


“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.

“Our revenues increased while our costs went down.”

Chuck Page, COO
Darling Consulting Group




Start the Engine with a One or More Lead Generation Campaigns

Search Marketing Direct Mail  Banner Ads
Nothing is better than a prospect who is in search mode – someone who is looking for what you sell.

  • Paid Search – Adwords
  • Local Search
  • SEO/Content Marketing
Direct mail is still the best way to get your message into the hands of your best prospects.

  • Copy/Creative Services
  • Full-Service Campaigns
  • Consulting/Coaching
Expand your marketing exposure and discover the targeting options of online banner advertising.

  • Direct Placements
  • Affinity Audiences
  • Remarketing


Capture more leads with fully automated Landing Pages & PURLs

Whether you’re using direct mail, advertising and any form of outreach, if you want response, you should have some type of landing page.

But don’t think of a landing page as just a single web page. You also need a thank you/download page, a confirmation email and lead notification email. All of these elements will work together to give your visitor a satisfying experience.

  • Generic Landing Pages – provide your prospects with a fast, simple and automated way to respond to your call to action.
  • Personalized Landing Pages (PURLs) – provide a new level of landing page by including personalization on your page.

Of course, a landing page isn’t the only method of response. We also recommend reply mail, phone and, for retail businesses, walk-in response.


Solidify your Relationship with Lead Nurturing Drip Email

Lead NurturingThink about it.  You get a lead, you follow up and you learn the lead has long-term interest and is not likely to buy anything for a while.

So you put the lead down for a follow up in three or six months.  And then what happens?

You get busy and focused on more urgent matters and, before you know it. the lead falls through the cracks.

A drip email or email newsletter will help keep you in touch with all your leads – even if your sales person gets distracted with other matters.


Direct Response Strategy/Creative that Connects with your Audience

Direct Mail Campaigns
Direct mail still packs a punch. Choose from multiple mailer types – letter mailers, postcards, self-mailers and larger presentation formats.Email Campaigns
Email is the communication vehicle of choice for most business executives. Let us help you reach your best prospects with a targeted and measurable email campaign.Multi-Touch Campaigns
Capture the attention of your best prospects with the repeat messaging of a multi-touch direct mail or email campaign.

Integrated Campaigns
Give yourself the best chance of success with an integrated direct mail and email campaign. Use any combination of mail and email – and schedule them for maximum impact.

Survey Campaigns
Use prospect surveys to collect lead qualification data on your best prospects. Give your sales team contact information they can use.




From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters


Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates


Request a FREE 60-minute Marketing Strategy Session