Looking for new customers?

Let’s build a Sales Lead System that generates
a steady stream of qualified leads every week.

Download our FREE report,  Generating Sales Leads


Targeted Lead Generation using Direct Mail, Email and Online Marketing

Looking for more traffic, leads and customers?  Let us show you how you can combine direct mail, email and online marketing to produce a consistent flow of new leads – week after week.

Learn more by scheduling a FREE Strategy Session or downloading our Introductory Brochure.

Direct Mail
Email Marketing
Online Marketing
Full-service direct mail campaigns include list research, offer strategy, choice of formats, creative, testing and response analysis..
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Complete email marketing service featuring drip email, e-newsletters, email surveys, event promotions and triggered email.
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Choice of online marketing options includes paid search, local search, banner ads, remarketing, social media ads and content/SEO.
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Direct Response Strategy/Creative that Connects with your Audience

Direct Mail Campaigns
Direct mail still packs a punch.  Choose from multiple mailer types – letter mailers, postcards, self-mailers and larger presentation formats.

Email Campaigns
Email is the communication vehicle of choice for most business executives.  Let us help you reach your best prospects with a targeted and measurable email campaign.

Multi-Touch Campaigns
Capture the attention of your best prospects with the repeat messaging of a multi-touch direct mail or email campaign.

Integrated Campaigns
Give yourself the best chance of success with an integrated direct mail and email campaign. Use any combination of mail and email – and schedule them for maximum impact.

Survey Campaigns
Use prospect surveys to collect lead qualification data on your best prospects.  Give your sales team contact information they can use.




“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.

“Our revenues increased while our costs went down.”

Chuck Page, COO
Darling Consulting Group


Lead Nurturing Campaigns to Keep your Business Top of Mind

You’ve put the time and money into generating those leads.  Don’t let them fall through the cracks.  Protect your investment with these lead nurturing follow-up programs.

Drip Email
Create a series of emails that go out to your new leads on a pre-arranged schedule.  Set it up once and stay in touch over several weeks or months.  Then build multiple sequences for different industries, job functions or positions in the sales cycle.

Email Newsletters
Build your reputation as a leading authority in your field and stay in touch with an informative, helpful email newsletter.  Maintain your presence with your whole list over the long haul.

Remarketing Campaigns
As new visitors come to your website, don’t let them forget you after they leave.  Use remarketing to push online banner advertising to all of your past website visitors.  Send different ads to prospects based on interest level.


Copywriting Services to Serve your Marketing Automation Platform

marketing automation creativeIf you’re using one of the many Marketing Automation platforms – Marketo, Eloqua, Hubspot to mention just a few – you know how difficult it is to take full advantage of this technology.

These platforms have amazing potential to drive new business, but only if have the creative resources to develop all the necessary content – drip email sequences, landing pages, confirmation pages, ebooks, remarketing ads, case studies and call scripts.

We can help. Here’s how …



From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters


Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates


Request a FREE 60-minute Marketing Strategy Session