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Let’s build a Sales Lead System that generates,
qualifies, nurtures and engages your prospects.
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Integrated Direct & Digital Marketing – programs, creative, consulting
Welcome to McCarthy & King Marketing. We are an integrated direct response marketing firm providing traditional direct marketing, direct response advertising and digital marketing.
We work with B2B, B2C and non-profit organizations of all sizes. Our clients turn to us to help them generate leads, sales, traffic, memberships, subscriptions and donations.
“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business.
“Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.
“Our revenues increased while our costs went down.”
Chuck Page, COO
Darling Consulting Group
The one sure-fire way to generate more sales leads is to create a Sales Lead Magnet.
A lead magnet provides useful information by answering the questions your prospects are asking. It also positions you and your company as an expert in the field. Let’s talk about creating a Lead Magnet for you. Learn more.
Surveys are very popular with marketers who want to do market research or customer satisfaction evaluations.
By asking very specific questions, we can help you identify new sales opportunities early in the sales cycle.
Whether as a “first touch” or a follow-up to an inquiry, we can gather information about customer needs, purchasing timetables, decision-making processes, budgets, competitor involvement and more. Learn more.
Drip email makes sure every new lead gets followed up – even when you’re busy or on vacation.
You can also set up separate drip email sequences for different products, industries or applications.
Solo campaigns or year-round multi-touch programs using direct mail, email and direct response advertising.
Look beyond the campaign and start building a Sales Lead System
When it comes to sales and selling, you have two choices: You can just wing it (as many do) or you can follow a process – a sales lead process that consistently generates leads and nurtures those leads until the prospect is ready to buy.
We’ve developed a Sales Lead System that uses multiple tactics to bring together every step of your sales process.
- Lead Generation – use multiple tactics and channels to generate the initial lead and start feeding your sales funnel.
- Lead Capture – use landing pages, pURLs and QR codes to capture responses and website visitors.
- Lead Qualification – use the phone or online surveys to identify prospects with the best potential for buying.
- Lead Nurture – use drip email and email newsletters to cultivate your relationship with new prospects over time.
- Lead Measurement – use response tracking and Google Analytics to evaluate the performance of every tactic and channel.
From our Blog …