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Integrated Direct Marketing & Digital Direct Response
We apply the power of direct response to direct mail and online marketing
Direct response is measurable advertising and marketing. It is the most accurate way to assess the performance of a particular ad, mailer, message or audience segment.
You may think of it as a direct mail discipline but that’s just where it earned its reputation. Direct response can and should apply to all media.
We provide direct response copy/creative services and complete campaigns.
|Think System, Not Campaign|
Step 1 – Lead Generation & Prospecting
Search marketing, direct mail and banner ads represent three channels for reaching out to a cold audience and starting the relationship. Don’t worry about selling right now. Focus on the job at hand – which is to generate a response.
Step 2 – Lead Capture
Landing pages provide a convenient and automated method for your prospects to respond and download information immediately. But don’t forget to also use the phone and reply mail.
Step 3 – Lead Nurturing & Followup
You invested a great deal in those leads. Don’t let them fall through the cracks. Use automated email (drip email) to stay in touch and nurture the relationship and use email newsletters to show them what you know.
“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.
“Our revenues increased while our costs went down.”
Chuck Page, COO
Darling Consulting Group
Start the Engine with a One or More Lead Generation Campaigns
|Search Marketing||Direct Mail||Banner Ads|
|Nothing is better than a prospect who is in search mode – someone who is looking for what you sell.
||Direct mail is still the best way to get your message into the hands of your best prospects.
||Expand your marketing exposure and discover the targeting options of online banner advertising.
Capture more leads with fully automated Landing Pages & PURLs
Whether you’re using direct mail, advertising and any form of outreach, if you want response, you should have some type of landing page.
But don’t think of a landing page as just a single web page. You also need a thank you/download page, a confirmation email and lead notification email. All of these elements will work together to give your visitor a satisfying experience.
- Generic Landing Pages – provide your prospects with a fast, simple and automated way to respond to your call to action.
- Personalized Landing Pages (PURLs) – provide a new level of landing page by including personalization on your page.
Of course, a landing page isn’t the only method of response. We also recommend reply mail, phone and, for retail businesses, walk-in response.
Solidify your Relationship with Lead Nurturing Drip Email
So you put the lead down for a follow up in three or six months. And then what happens?
You get busy and focused on more urgent matters and, before you know it. the lead falls through the cracks.
A drip email or email newsletter will help keep you in touch with all your leads – even if your sales person gets distracted with other matters.
Direct Response Strategy/Creative that Connects with your Audience
From our Blog …