Let’s build a Sales Lead System – together
Hi, I’m Bob McCarthy. Thanks for stopping by. You know, I’ve been preaching this for years …
It’s time to stop thinking about advertising and marketing in terms of the Campaign.
Instead, think System – more specifically, Sales Lead System.
Your marketing effort doesn’t end when prospects respond to your ad or direct mail piece – or fill out a form on your website. This is just the beginning.
New leads that come through your door have a long way to go before they become customers.
Many of your leads are just beginning the research process and may need weeks or months before they make a decision.
You will need a system in place to escort them through the process – and to make sure when they buy, they buy from you. More …
Words from a long-time client
“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business.
“Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. “Our revenues increased while our costs went down.”
Chuck Page, COO
Darling Consulting Group
Full-service direct mail campaigns include lists, offers, formats, creative, print/mail, response handling and testing. More…
Complete email campaigns for lead generation (prospecting), lead qualification (surveys) and lead nurturing (drip email). More …
Direct response advertising campaigns for print publications, websites, blogs, newsletters and paid search (Google Adwords). More …
Complete website design and development combined with SEO, local search, social media and content marketing. More …
If you need guidance with direct response, lead generation or marketing in general – but prefer to handle implementation on your own – we can work with you on a consulting basis. We offer flat fee or monthly retainer consulting arrangements to advise you on various aspects of your marketing program. More …