Copy and design with a purpose
Copywriting, Creative and Campaigns for Outbound and Inbound Marketing
We are a Massachusetts marketing communications firm providing complete copywriting and creative services as well as full-service marketing campaigns for both outbound and inbound marketing. We work with B2B, B2C and Non-Profit organizations.
I’m Bob McCarthy and welcome to our website.
When Sheryl King and I opened our doors in 1990, we were freelance copywriters focusing on direct mail, print ads and marketing communications.
We still handle traditional marketing projects, but today our copy services are also being used in email, websites, landing pages, blogs, banner ads, Google Adwords, white papers, ebooks, tip sheets, how-to guides and pretty much anything now being called “content marketing.”
This experience gives us a much broader and more balanced perspective when it comes to advising clients.
Inbound AND Outbound Marketing
You may have noticed there is a an ongoing debate these days over the comparative effectiveness of so-called Inbound Marketing and Outbound Marketing.
Inbound is primarily an online strategy that brings prospects to you. Outbound is a more traditional approach that reaches out to a specific target market.
We like both approaches and believe that both need to be incorporated into almost every marketing plan.
Let’s get acquainted.
Please take some take time to look around our website. We have lots of educational information – articles, reports, tutorials – you may find helpful.
And make sure you join our email list so we can stay in touch. Or call me at 508-473-8643 if you’d like to talk.
Thanks for visiting and good luck!.
Copy & Creative Services
Fast, reliable and professional freelance creative services for outbound and inbound marketing.
Download our Copywriting Information Kit
We invite all inquiries from businesses, non-profits and agencies. We also offer cost-conscious programs for small businesses and solo practitioners.
From our Blog …