Business Owners

We work with the owners and managers of small- and medium-size businesses who may have limited access to marketing strategy and creative

 

Many businesses – because of their size or industry – operate with limited or no marketing effort. 

But as the business landscape has become more competitive, the need for improved sales and marketing expertise has become more obvious.

If your business needs help in marketing and you’re not in the position to add staff …

Let us become your virtual marketing department.

Let us set up a Month-to-Month program and we will work with you and your staff to plan, create and implement a comprehensive marketing strategy that may include any or all of the following:

• Direct mail
• Email
• Web
• Advertising
• Surveys
• Trade shows
• Video
• Webinars
• PR
• Pay per click
• SEO
• Collateral
• Case Studies
• White papers
• And more

We take a “total program” approach

Although you may only want to use us for a project or two, we treat each project as part of a total marketing program that includes

1. Lead acquisition – this includes multiple activities including direct mail, ads, public speaking, article writing, banner advertising, pay per click, SEO and PR

2. Lead conversion – this includes lead qualification and lead nurturing strategies that include email, web, direct mail and the phone 

3. Repeat selling – this includes upselling, cross-selling, renewals and other repeat business strategies

We provide the strategic planning and creative

As your “marketing director,” we’ll help you decide what activities make sense for your business based on your needs and budget.  We’ll pull together project specifications, estimates and timetables. 

And then we’ll provide the creative services including creative strategy, concepts, copywriting and graphic design. 

We also supervise the production

When the creative is complete, we’ll also manage the project by supervising the production through our network of printers, mailers, web services, video services, email services and media. 

If you want, we’ll handle the billing or we can have all vendors bill you directly.  It’s your choice. 

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To learn more about our Month-to-Month program, click here or call Bob McCarthy at 508-473-8643.

If you prefer to work on a Project-by-Project basis, click here. 

Of course, if all you need is copywriting help, see our Copywriting Fee Schedule.

Projects          Month-to-Month