Viewpoints

Marketing Resources

Direct Response Marketing
for Technology Firms


“What do you know about my business?”
It’s a fair question … and one we hear all the time. 

Understandably, you want to know we have some experience with companies like yours.

Chances are we do know a little bit about your company.  Since 1984, we have worked with a number of companies in the technology sector, including:

  • Thomson Financial Software Solutions
  • Digital Equipment Corporation
  • SunGard Financial Services
  • Alpha Software
  • Lotus Development Corporation
  • MAK Technologies
  • SunMicrosystems/SunSelect
  • Sitara Networks, Inc.
  • PC DOCS/Fulcrum
  • Syncra Software
  • Winchester Systems
  • Applied Analysis, Incorporated
  • Demantra

Our work typically focuses on developing lead generation, lead nurturing and customer communications programs.  This often includes a combination of direct mail, email, surveys and web development. 

We have worked with companies using a variety of sales channels – outside sales, inside sales, VARs, distributors and other resellers.

 

Let’s talk

As a first step, we’d like to hear about your business and what challenges you’re facing when it comes to marketing.  Call us and let’s get acquainted.  There’s no cost or obligation involved.  Call 508-473-8643.  If you happen to be located in southern New England, we can probably meet face to face.  We are located in Milford, MA – centrally located between Boston, Worcester and Providence.

McCarthy & King Marketing, Inc., Milford, MA  01757  508-473-8643