Direct Response Marketing
Full-Service Campaigns
Direct Mail Email Media Web/Landing Pages
McCarthy & King Marketing develops full-service campaigns using direct mail, email and media together with your website and/or dedicated landing pages.
Our approach is to develop a comprehensive campaign that works hand-in-hand with your sales process and that provides you with a consistent method for tracking and measuring response.
Our campaigns include strategic planning, creative, production and measurement and analysis.
Strategic Planning
- Goals and expectations
- Sales integration
- List/media research
- Offer development
- Budget & Schedule
Creative (Copywriting and Graphic Design)
- Message development
- Format selection
- Creative concepts
- Completed copy & design
- Finished art to specifications
Project management
- Printing
- Addressing & mailing
- List acquisition/data processing
- Email execution
- Media inserts
Measurement and Analysis
- Measurement goals
- Response coding & tracking
- Response measurement
- Response/conversion measurement
- Cost per response or converted response
- Adjustments for subsequent campaigns
For an estimate to discuss an upcoming project, please call Bob McCarthy at 508-473-8643.
