Viewpoints

Marketing Resources

Creative Strategy,
Copywriting & Graphic Design

Direct Mail      Email      Media     Web/Landing Pages

 

McCarthy & King Marketing provides creative services (copywriting and graphic design) for direct mail, email, advertising and web landing pages.

Direct Response Creative Assignments
We provide copywriting and graphic design services for a variety of direct response projects

  • Complete direct mail packages
  • Sales letters and lead letters
  • Self-mailers
  • Postcards
  • Booklets
  • Email newsletters
  • Email promotions
  • Automated email series
  • Squeeze (lead capture) pages
  • Landing (sales letter) pages
  • Websites and web pages

Collateral Creative Assignments
We also provide copywriting and graphic design services for a number of print and electronic collateral projects 

  • Product brochures
  • Annual reports
  • Sales sheets
  • White papers
  • Customer interviews

Step by Step
The creative process will include the following steps:

  • Message development
  • Format selection
  • Creative concepts
  • Completed copy & design
  • Finished art to specifications

Production (optional)
If you need help with printing, mailing, email execution or web page development, we can help.  Please call for a production estimate. 

Request an Estimate
If you have a specific creative project in mind, let us prepare an estimate for you.  Let’s discuss your project, finalize the specifications and put together some numbers.  Call Bob McCarthy at 508-473-8643.