About McCarthy & King Marketing

Direct Mail Strategy

McCarthy & King Marketing is a marketing services firm specializing in direct response marketing, lead generation and creative services.

Founded in 1990, the firm works with a wide range of businesses (B2B and B2C) to develop direct response strategy and creative services in support of the lead and sales process.

MKM also works with non-profit organizations helping with fundraising and event marketing.

A history of direct response

In its early years, McCarthy & King was primarily a direct mail firm specializing in direct response strategy and creative services.

Full production services – including list research, printing, addressing/mailing and fulfillment services – were also made available to clients.

A mix of online and offline marketing

With the mass movement to online marketing, MKM has evolved over the years by adding email marketing, website development, landing page creation, search marketing, online advertising and social media.

These services are now integrated into a comprehensive Sales Lead System that combines lead generation and lead nurturing.

While MKM provides a complete, end-to-end solution, services are often customized to the needs of the client providing only what may be needed at the time.

McCarthy & King Marketing is based in Milford, Massachusetts – just 45 minutes from Boston, Worcester (MA) and Providence (RI).

View bios of Bob McCarthy and Sheryl King