B2B sales letter writing … when results matter

[break]We write all kinds of sales letters – to generate leads, orders, subscriptions, memberships and more.

The sales letter is the workhorse of direct marketing.  No matter how many new direct mail formats come into the marketplace, the one direct mail format you can always count on is the letter.

IF YOU’RE LOOKING FOR A SALES LETTER WRITER, I’M YOUR GUY.

Bob McCarthyHi, I’m Bob McCarthy. I’ve seen a lot of changes in direct marketing since I wrote my first direct mail package back in 1980. 

Like many others, I’ve tried a variety of formats – self-mailers, postcards, booklets – but I keep coming back to the letter package. 

This is especially true in business-to-business marketing in which the sales letter plays an important role in the sales process. 

If you’re looking for help in generating higher response rates and better conversion rates, let’s get acquainted.

Call me at 508-473-8643.

Or fill out the form to the right and get a copy of my:

  • Copywriting Fee Schedule
  • Direct Response Tracking & Analysis Chart
  • FREE Report: Making Snail Mail Work

In the meantime, check out my:

CASE STUDIES

PORTFOLIO

ARTICLES

ONE-ON-ONE COACHING PROGRAM

LET’S GET ACQUAINTED. DOWNLOAD MY INFO PACKET.

Please complete this form to download my Copywriting Fee Schedule, Direct Response Tracking & Analysis Chart and my FREE report, Making Snail Mail Work: 13 Lessons in Direct Mail Strategy.

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Creative design too

While some clients hire us for copywriting only, most also take advantage of our creative design services. For mailers that require skilled design, we highly recommend it.

If needed, we can also help you with mailing list research and acquisition, printing, personalization and mailing services.

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Landing pages and follow-up

For most direct mail campaigns these days, we are using so-called landing pages (and personalized landing pages or PURLs) to capture the responses. We can set these up for you if needed.

We can also create a series of follow-up emails for you to ensure that all of your leads receive consistent lead nurturing and follow-up. In fact, we have an entire program designed to put those emails on auto-pilot.

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Let’s get started

If you are interested in working with me, let’s set up a time to talk. Tell me about your project or your objective, and I’ll give you my thoughts. Call me at 508-473-8643 or send me an email at bob@mccarthyandking.com