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The Direct Response Coach As marketers, it’s so easy to fall in love with a direct mail format. A nicely designed mailer comes across your desk and you like what you see – and you think, “This could work for me to.” Well, it might work for you – but it might not too. It depends [...] The Direct Response Coach If you’ve been running traditional offline print advertising – in local newspapers, magazines or trade journals – chances are you’ve been subject to your share of sales pitches asking you to move some or all of your advertising online. Often these pitches come from the same publishers of your print ads who smartly have added [...] The Direct Response Coach Headlines and titles serve on the front lines of marketing communications. If they don’t do their job, nothing else matters. I know. I know. “Snakes on a Plane” gives me the creeps too. Remember when this movie came out? It was 2005 and as soon as it was released, it became an Internet craze. People [...] The Direct Response Coach On Tuesday, February 26, 2013, I will be speaking at the New England Direct Marketing Association’s (NEDMA) annual Direct Marketing Innovations Symposium at Bentley College in Waltham, Massachusetts. My 60-minute presentation – Developing an Offer Strategy for Direct Mail, Email and the Web – will be one of 12 presentations during this all-day conference. To [...] |
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direct marketing and creative communications. To learn more, contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.
McCarthy & King Marketing – 8 Esther Drive, Milford MA 01757
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