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Let’s build a Sales Lead System that generates
a steady stream of qualified leads every week.

Download our FREE report,  Generating Sales Leads

 


Direct Response & Digital Marketing – for small business & non-profits

Bob McCarthy
Hi, I’m Bob McCarthy. If you’re looking for better results with your marketing – results that can be tracked and measured – you’re at the right place.

We specialize in direct response marketing helping small businesses and non-profits become more targeted and more accountable in their marketing.

We use a mix of direct mail, email, search, online advertising, content marketing, website/SEO and print to help our clients generate more response in the form of leads, sales, store traffic, website visitors and donors.

Let’s talk about your marketing plans. Call me for a FREE Strategy Session.  

 

One Funnel graphic - largeStart with an integrated marketing program that delivers consistent, measurable results

When we work with clients on a month-to-month basis, we get to know their business inside and out.  We become invested not just on a single campaign, but on the overall marketing program.

Our month-to-month marketing relationship starts with a marketing plan and then works with you to implement that plan often using a combination of marketing tactics.

Learn more about our month-to-month marketing programs.

 

Common-sense marketing programs – by the month

When we work with clients on a month-to-month basis, we get to know their business inside and out.  We become invested not just on a single campaign, but on the overall marketing program.

Our month-to-month marketing relationship starts with a marketing plan and then works with you to implement that plan often using a combination of marketing tactics.

Learn more about our month-to-month marketing programs.

Campaigns, creative, consulting, coaching

Different clients have different needs – and we like to work with all of them.

  • Campaigns – full-service campaigns and projects
  • Creative – writing and design assigments
  • Consulting – focused problem solving and advice
  • Coaching – personal training and advice
“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. 

“Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.  

“Our revenues increased while our costs went down.

Chuck Page, COO
Darling Consulting Group

Full-Service Campaigns

Find the campaign that matches your needs – and leave the rest to us.
We’ll take care of everything.

Direct Mail
End-to-end direct mail campaigns include lists, offers, formats, creative, print/mail, response handling and testing. More…
Google Advertising (PPC)
Reach your audience with online advertising campaigns through Google Search, Display and Remarketing  More … 
Email Marketing
Complete email campaigns for lead generation (prospecting) and lead follow-up/nurturing (drip email).  More … 
Website/SEO Marketing
Complete website design and development combined with SEO, local search, social media and content marketing.  More ..
Survey Marketing
Learn more about your target audience and generate qualified leads with direct mail and email surveys.  More … 
Print Advertising
Direct response advertising campaigns for newspapers, magazines, trade journals and free standing inserts. More …
Integrated Marketing
Combine multiple campaigns to build a multi-step lead generation/lead nurturing sales program. More …
Content Marketing
Combine multiple campaigns to build a multi-step lead generation/lead nurturing sales program. More …

From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters

 

Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates

 

Request a FREE 60-minute Marketing Strategy Session