Landing Pages: Do you need a squeeze page or sales page – or both?

By now, you’re probably familiar with the concept of the landing page.

You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response.

In the beginning, you might have sent people to your website, […]

Do you have the patience for content and inbound marketing?

There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads.

Start with the continual flow of free traffic you get once your pages are indexed and ranked on Google. And how that traffic can be converted into sales leads with the right website […]

In Direct Response, All Roads Still Lead to the Offer

 

You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer.

You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. Look at your offer.

You […]

The Problem with Most Taglines

Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass.

With each stop, I would come face to face with the National Grid logo – and its tagline:

[…]

9 Questions to ask about your Direct Mail Creative?

So you’ve been given the job of writing a new sales letter or direct mail postcard.

You gather all the information, outline your message and then you write … and rewrite … and rewrite … and then you polish.

Your mailer is ready. You’re happy with the way it reads and looks. You think […]

Is a direct mail postcard enough?

The direct mail postcard is hot right now.

Check your mailbox and notice how many business mailings are postcards.

Ask anyone who is considering direct mail, and their first thought is almost always to use a postcard.

Do a Google search and see how many postcard companies are out there.

Large, small or in between, […]

Where should you put your Call to Action?

Advertising and marketing programs are supposed to generate results – measurable results.

Too often, we forget that.

Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing graphics.

And when we do, our results – and the strategies we use to […]

DIY - Do It Yourself Direct Mail

For companies that want to keep some or all of their direct mail in-house

One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself.

The direct marketing industry may seem to be dominated by large mailers that send out millions of pieces […]

A clever way to generate more tweets - and expand your audience

Even if you have no experience or interest in Twitter, this technique could work for you.

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Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis.

It’s a marketing app that allows you to create your own dashboards using data from various marketing platforms like Google Analytics, […]

Are direct mail brochures necessary?

This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two.

So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package.

You have the three essentials components […]