by Bob McCarthy | Oct 31, 2016 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Print Advertising, Survey Marketing, Web Marketing
You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of...
by Bob McCarthy | Jul 18, 2016 | Direct Mail, Direct Marketing, General
PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of...
by Bob McCarthy | Jun 1, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your...
by Bob McCarthy | Apr 25, 2016 | Collateral, Copywriting, Direct Mail, Direct Marketing, General, Online Advertising, Print Advertising, TV Advertising, Web Marketing
Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and...
by Bob McCarthy | Apr 12, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising
Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales...
by Bob McCarthy | Mar 8, 2016 | Direct Mail, Direct Marketing, General, Lead Generation
Direct marketing is a results-oriented business. Whenever you conduct a campaign, you track and measure results – and then you look for ways to improve on those results. This ongoing adjustment and testing is what makes direct marketing so powerful. You...