Content marketing services – working for you … and with you


McCarthy & King Marketing provides a full menu of content marketing services (writing and design) for all kinds of marketing content – white papers, newsletters, blog posts, articles, web pages, case studies and customer interviews.

Content Marketing Services


Meeting the demand of content marketing

There is a growing demand for content marketing today.  Marketing executives across all industries have made it a priority.

But getting that content planned, finished and published with existing staff has become increasingly difficult.  Some companies have expanded their content marketing departments.  Others are using existing staff, or non-marketing personnel.

And many are outsourcing it.

How we can help you.

If you outsource any of your content , we hope you’ll give us a try.  We can help you in a variety of ways.  We can provide full service projects or we can work with your internal staff in a collaborative assignment.

Writing
Almost every project starts with the writing.  After conducting some preliminary research or data gathering from your team, we’ll develop an outline for your review.  Then with your approval, we’ll first draft.  Additional versions are then developed as needed until you’re satisfied.  We do not charge for revisions (unless you change direction in the middle of the project).

Writing Collaboration
This is a common arrangement when working with companies that sell technical or other complex products or services.   We understand that some people in your organization may not have the time or the skill to write their own material.   With a collaboration, we are better able to understand the topic and write in the language or jargon of your audience

Editing
Some organizations prefer to write their own materials, but understand that the work may need to finishing touches.

Graphic Design
Graphic design plays an important role in content marketing, but the role varies with each assignment.   For some projects, like an infographic, it is the focus of the content.  But for others, like a white paper, is vital for making the content eye-catching and readable.

Video
Video is a growing component of content marketing.  Its role will expand in the years to come.  Video can be used on its own, or it can be used to enhanced another piece of content.

 

Types of Content

Content marketing is purposely non-promotional.  By providing informational and educational materials – as opposed to sales promotion – you can build your reputation as an expert in your field.

Content marketing can take many forms.  Here are just some of the types of content you can create:

  • White papers
  • Tip Sheets
  • How to booklets
  • Guidebooks
  • Resource Guides
  • Step by Steps
  • Product Profiles
  • Industry Application Profiles
  • Case Studies
  • Customer Interviews
  • Testimonials
  • Slideshows
  • Videos
  • Surveys
  • Q&As
  • Charts
  • Articles
  • Web pages
  • Blog posts
  • Tutorials
  • E-newsletters
  • Podcasts
  • Infographics
  • Forms & Templates


Learn more about our Content Creation services

If you’d like to learn more about our Content Creation  services, call Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.


Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities.  Projects are a good way to get started and get acquainted.



Resources related to Content Creation

Article – How do you define a sales lead?

Article – The big picture of lead generation

Report – Step by Step Lead Generation and Lead Nurturing

Article – What is inbound marketing?

Article – Inbound marketing vs. outbound marketing