Copy and Creative
Types of Projects

McCarthy & King Marketing is a Boston (Massachusetts)-area creative services firm providing a full range of creative services for businesses, non-profits and agencies.  Services include:

  • Creative Strategy
  • Creative Concepts
  • Copywriting
  • Graphic Design & Layout
  • Photo/Illustrations
  • Print/Mail Supervision
Type of projects

DIRECT MAIL

>Complete direct mail packages
>Sales letters, lead letters, fundraising letters and more
>Self-Mailers
>Postcards
>Surveys


EMAIL MARKETING

>Auto-responder email “drip” campaigns
>Email newsletters
>Email blasts


WEB MARKETING

>Websites and individual web pages
>Landing pages and PURLs
>SEO copywriting


ADVERTISING

>Print ads
>Print inserts
>Banner ads
>Pay-per-click ads


MARKETING COLLATERAL

>Product brochures
>Corporate brochures
>Sell sheets
>Sales kits
>Press releases
>Annual reports


EDUCATIONAL CONTENT

>Case studies
>Customer interviews
>Newsletters
>White papers
>How-to booklets
>Articles

 

The Copywriting Process

ASSIGNMENTS
PORTFOLIO
FEES