Tell your story … make your case … persuade your audience …
and start producing a steady flow sales leads and customers

[break]When results matter, call our Direct Response Creative Team

In direct marketing, there is no hiding behind eye-catching “killer” creative.

If it doesn’t pull – if it doesn’t produce results – you’re toast.  No matter how cute, clever or creative the direct mai package.

In our 30+ years in direct marketing, we’ve learned how to strike that careful balance between what looks good and what will generate a response.  We know that appearance is important, but we also know that you expect the best possible response.

Creative Services

It’s the face of your business – what people will see and remember.

Let our creative team of copywriters, graphic designers and web specialists help you develop creative materials that can professionally and persuasively communicate your message.

We offer many years of experience in both offline marketing (direct mail, ads, brochures) and online marketing (websites, email, landing pages).

Typical creative assignments

Direct Mail Letter Pkg  The Direct Mail Letter Package remains one of the most reliable of all direct mail formats.  In its simplest form, this package includes an envelope, a 1 or 2 page letter, and a reply card.  More complex packages may include a longer letter, a more complex reply form, a brochure, a premium and other inserts.
Direct Mail Postcard For certain applications, the Direct Mail Postcard is the perfect choice.  It’s simple, direct, affordable – and with the right design, it gets noticed.  Generally, the larger the postcard, the better, but pay attention to postal limitations.
Email  Drip Series One of the great innovations of today’s technology is the automated Email Drip Series.  By creating a series of multiple emails, you can connect with your prospects with consistent, pre-scheduled emails.  Create separate email series for individual promotions, or products, or services, or industries, or applications.
 Email Blasts The Solo Email Blast can take many forms – short emails, long emails, text-only emails, short and long emails with landing pages.  How you approach this depends entirely on your business objective.
 Email Newsletters Newsletters have always been a good way to stay in touch with customers and prospectss – and one of the best ways to demonstrate your knowledge and experience on a particular topic.  Now, email newsletters have made it easier and more affordable to produce.
Advertising/Inserts Newspapers, magazines and trade journals are still reaching readers so they remain good options for advertising.  Free standing inserts are another option giving you more flexibility with space and design.  Today, though, there’s growing emphasis for advertising on the web – from simple text ads in Google AdWords to full color banner ads on websites.
Landing Pages Unlike the traditional web page, a Landing Page has a single purpose – to get the visitor to that page to take the next step.  That could be to signup for a whitepaper, video or free webinar or it could be to place an order for your product or service.  These require different strategies and different creative approaches.
Website Everyone has a Website these days, but only some of them are using the websites to generate leads and sales.  Websites are no longer just a place to show your wares.  Today, websites are being redesigned with an emphasis on keyword research, SEO, social media links and conversion strategies to turn more visitors into sales leads.
 Collateral We are not printing as much Collateral as we used to, but we’re still creating it.  Brochures, information kits, flyers, data sheets, annual reports – they are still needed whether you print them or make them available as a pdf download.

[break]

Learn more about our Creative Services

If you’d like to learn more about our Creative Services, call Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.

[break]

Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities.  Projects are a good way to get started and get acquainted.

[break]

Resources related to Creative Services

Article – Do you have a Direct Response Mindset

Article – The big picture of lead generation

Report – Making Snail Mail Work:  13 Lessons in Direct Mail Strategy