Looking for new customers?

Let’s build a Sales Lead System that generates
a steady stream of qualified leads every week.

Download our FREE report,  Generating Sales Leads

 


Direct Mail & Email Marketing – campaigns, creative, coaching

Online marketing may be hot these days, but nothing beats the power and precision of targeted direct mail and email.

If direct marketing is in your plans, put our 30 years of experience to work for you.  We can help you in several ways with full-service campaigns, creative services and coaching.

If you are just gathering information right now, check out our Direct Mail Insights where you’ll find helpful pages on everything from lists and offers to testing and response rates.  I

Of course, if you’d like to discuss a project, click here to request a FREE Strategy Session or call Bob McCarthy at 508-473-8643.

Let’s get started …

Direct Mail Marketing – choose a mailing format

 

SALES LETTER
MAILER

  POSTCARD
MAILER
  FOLDED
SELF-MAILER
  SURVEY
MAILER
  PRESENTATION
MAILER

Cabot Money Management B2B Direct Mail Postcard Series Retail Entertainment Self-Mailer survey mailers Gerson
Learn more   Learn more   Learn more   Learn more   Learn more

Not sure which format is right for you?  Read this article on Choosing a Direct Mail Format or call us to discuss.

Email Marketing – choose an application

Prospecting Email
Use prospecting email (also known as cold call email) to generate leads or prepare prospects for a follow-up phone call.  We use rented or purchased lists (or your own list) to help you reach new prospects.

Email Surveys
Use email surveys to gather to learn about the needs and goals of your target audience.  Surveys provide research but they also produce leads.

Automated Drip Email
Stay in touch with all your leads using a series of drip emails that get delivered on autopilot.  When prospects join your list or take some other action, drip email helps you to make your case and build a relationship

Lead Nurturing Emails
Build your credibility and reputation with lead nurturing emails that include email newsletters, case studies, customer testimonials and endorsements.

Event Promotions
Promote all sorts of events – webinars, seminars, conferences, camps, classes, open houses

 

Capture more leads with fully automated Landing Pages & PURLs

Whether you’re using direct mail, email and any form of outreach, if you want response, you should have some type of landing page.

But don’t think of a landing page as just a single web page.  You also need a thank you/download page, a confirmation email and lead notification email.  All of these elements will work together to give your visitor a satisfying experience.

  • Generic Landing Pages – provide your prospects with a fast, simple and automated way to respond to your call to action.
  • Personalized Landing Pages (PURLs) – provide a new level of landing page by including personalization on your page.

 

Use Online Marketing to enhance your Direct Mail and Email

Banner Advertising

Retargeting

 

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.

“Our revenues increased while our costs went down.”

Chuck Page, COO
Darling Consulting Group

 

And don’t forget our Freelance Copywriting Services

We started as copywriters and we still take on a lot of assignments – for direct mail projects, emails, websites, marketing content, brochures, white papers, ebooks, case studies newsletters, you name it.

Download our Freelance Copywriting Services Information Kit & Price Guide.

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From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters

 

Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates

 

Request a FREE 60-minute Marketing Strategy Session