Direct Mail Pricing

Here’s an overview of our direct mail pricing for full-service campaigns, direct mail copywriting and creative and direct mail consulting services.  This pricing should help you in developing a budget.  Please be sure to request an estimate for more detailed pricing.

Direct mail pricing—————————-

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Request a Creative Critique of your direct mail.

To discuss a campaign or get a quote, call Bob McCarthy at 508-473-8643.

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How much does direct mail cost?

Estimating the cost of a direct mail campaign can be tricky business.

There are so many variables that can alter the eventual price – starting with formats.  You have a choice of envelope mailers of all sizes and self-mailers (including postcards) of all sizes. There are also variables in list types, personalized addressing and, of course, postage – which can impact your costs greatly.

Not to worry.  We will develop a direct mail campaign to fit your needs and your budget – and we’ll provide you with a detailed estimate before we get started.

Right now though, we want to give you some idea of what things costs. It’s not easy, but we’re going to give it a shot.


Pricing is based on formats

We work with all types of formats, but for the purposes of this page, we are providing pricing for full-service direct mail campaigns for five different direct mail formats:

  • Lead Generation Postcard
  • Retail Postcard
  • Self-Mailer
  • Letter Mailer
  • Letter/Brochure Mailer

Other formats are also available. If you have a different format in mind, let us know. We’d be happy to provide an estimate.

Pricing variables
The pricing below was developed to give you some idea of what it will cost you to have us create and implement a direct mail campaign.  It should help you in your own planning and budgeting.

However, the pricing should not be viewed as an estimate.   We developed this pricing based on some general specifications that may vary with your project.  For example:

  • Mailing list costs can range from 5-25 cents per name.  We used 15 cents.
  • Printing will vary based on the size of the piece and the paper stock.
  • Mailing services will vary with the level of personalization we want.
  • Postage can vary from 46 cents for first class to 25 cents for standard mail and extensive automation discounts.  We used 28 cents.

We will provide you with an estimate after we have finalized your exact specifications.


Lead Generation Postcard
Specs: 6×11, full color postcard, personalized plus landing page

Project Management: $1,000
Creative: $2,500
Production Costs:

Mail qty 2,500 5,000 10,000 20,000
List/Print/Mail $1,500 $2,500 $4,200 $7,200
Postage @ $.28 $700 $1,400 $2,800 $5,600
Total Production $2,200 $3,900 $7,000 $12,800
Total (including fees) $5,700 $7,400 $10,500 $16,300
Cost per piece $2.28 $1.48 $1.05 $.82

 

Retail Postcard
Specs: 6×11, full color postcard, personalized – no landing page

Project Management: $500
Creative: $2,000
Production Costs:

Mail qty 2,500 5,000 10,000 20,000
List/Print/Mail $1,500 $2,500 $4,200 $7,200
Postage @ $.28 $700 $1,400 $2,800 $5,600
Total Production $2,200 $3,900 $7,000 $12,800
Total (including fees) $4,700 $6,400 $9,500 $15,300
Cost per piece $1.88 $1.28 $.95 $.77

 

Folded Self-Mailer
Specs: 9×18, folded twice (finished size is 9×6), full color mailer, personalized plus landing page

Project Management: $1,000
Creative: $3,000
Production Costs:

Mail qty 2,500 5,000 10,000 20,000
List/Print/Mail $1,800 $3,000 $5,200 $9,000
Postage @ $.28 $700 $1,400 $2,800 $5,600
Total Production $2,500 $4,400 $8,000 $14,600
Total (including fees) $6,500 $8,400 $12,000 $18,600
Cost per piece $2.60 $1.68 $1.20 $.93

 

Letter Mailer
Specs: 6×9 window envelope, 1-2 pg letter, reply card plus landing page

Project Management: $1,000
Creative: $3,000
Production Costs:

Mail qty 2,500 5,000 10,000 20,000
List/Print/Mail $2,300 $3,700 $6.500 $11,000
Postage @ $.28 $700 $1,400 $2,800 $5,600
Total Production $3,000 $5,100 $9,300 $16,600
Total (including fees) $7,000 $9,100 $13,300 $20,600
Cost per piece $2.80 $1.82 $1.33 $1.03

 

Letter/Brochure Mailer
Specs: 6×9 window envelope, 1-2 pg letter, reply card, 8×15 color brochure (folded to 8×5) plus landing page

Project Management: $1,500
Creative: $6,000
Production Costs:

Mail qty 2,500 5,000 10,000 20,000
List/Print/Mail $2,600 $4,300 $7,500 $13,000
Postage @ $.28 $700 $1,400 $2,800 $5,600
Total Production $3,300 $5,700 $10,300 $18,600
Total (including fees) $10,800 $12,200 $17,800 $26,100
Cost per piece $4.32 $2.44 $1.78 $1.31

 


Get started or learn more

So what’s your next step? If you’re close to making a move, we’d love to talk. Call Bob McCarthy at 508-473-8643 or send him an email at bob@mccarthyandking.com.

If you’re not there yet, let’s stay in touch. Please join our mailing list and get all of our updates and articles.

Of course, if you have any questions, please don’t hesitate to call.


More direct mail links

Direct Mail Campaigns

Pricing

Direct Mail Applications

Mailing Lists

Direct Response Offers

Direct Mail Creative

Direct Mail Copywriting

Personalization 

Direct Mail Formats

Postage Rates

Metrics

Testing

Specialized Programs

New Homeowner Direct Mailings

Every Door Direct Mail

For a Quick Quote, call Bob McCarthy at 508-473-8643.