Direct Mail Services
Strategy – Creative – Production – Measurement

GETTING STARTED

A Full-Service approach … with options
McCarthy & King Marketing develops full-service projects that includes strategic planning, creative services, project management and follow-up measurement and analysis.

But we also have the flexibility to fit in where needed.

If you want our help, but want to handle some element of the project  yourself, that’s okay.  Just let us know in advance.

In addition to direct mail, we can also help you with email, landing pages, web creative and collateral.


Strategic Planning

  • Goals and expectations
  • Sales integration
  • List research/list building
  • Offer development
  • Budget & schedule
  • Testing strategies


Creative Services

  • Message development
  • Format selection
  • Creative concepts
  • Completed copy & design
  • Finished art to specifications


Project Management

  • Printing
  • Addressing & mailing
  • Personalization
  • List acquisition/data processing
  • Postage
  • Landing pages
  • Email execution
  • Media inserts

Measurement & Analysis

  • Measurement goals
  • Response coding & tracking
  • Response measurement
  • Response/conversion measurement
  • Cost per response or converted response
  • Adjustments for subsequent campaigns

For an estimate or to discuss an upcoming project, please call Bob McCarthy at 508-473-8643.