Direct Marketing Service Options

Choose the direct marketing service that best fits your needs

Direct Marketing Projects
These are solo projects – one-time assignments.

Projects include everything you need to plan and execute a direct marketing campaign, including list research, offer strategy, format selection, message planning, creative, production, testing strategy and response analysis.

Projects may also include landing pages and auto-responder email follow-up.

All projects are estimated in advance.  Projects usually take 4-8 weeks from initial planning to post office delivery.

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Direct Marketing Programs
Programs are month-to-month relationships that work best with organizations that use (or plan to use) direct marketing on a regular basis.

Instead of looking at one project at a time, we step back and take a broader view of your entire direct marketing program.  Each mailing is treated as an extension of a previous mailing allowing you to leverage your results to improve on each successive mailing.

Programs are based on a pre-determined monthly fee.

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Direct Marketing Consulting
Consulting services are offered to organizations that  handle (or plan to handle) direct marketing in-house.

If you are just starting out, we can help you with your initial set up.  We’ll help you develop a plan, a budget, a timetable and reasonable expectations.

If you have an existing direct marketing program, we can work with you or your team to improve the entire program or individual aspects of your program, including mailing lists, offers, creative, production, testing and follow-up.

Consulting is available on a single project basis or on a month-to-month basis for ongoing support.

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Direct Marketing Copywriting & Creative
This service is for organizations that want to outsource the copy and creative portion of their direct marketing.

We can create letter mailers, self-mailers, postcards and more complex, multi-piece mailers – whatever makes sense for your needs.

Our creative services include offer strategy, message planning, format selection, creative concepts, copywriting and graphic design.   As needed, we can also create landing pages and a follow-up email campaign.

Creative assignments are typically solo projects and estimated in advance.  If you have multiple direct marketing campaigns being planned,  you might also consider a month-to-month relationship.

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