Direct Response Campaigns:

Full-service campaigns for direct mail, email, print and online advertising

McCarthy & King Marketing creates and implements full-service direct mail, email, print advertising and online advertising campaigns.  Our campaigns cover everything – including initial strategy, list and media planning, creative services and full execution and follow-up. 

In all cases, our campaigns are designed to generate a measurable response – in the form of leads, orders, subscribers, members or donors.

We work with both businesses and non-profits of all sizes. 

Direct Mail Campaigns

  • Strategic Planning
  • Sales Integration
  • List Research & Acquisition
  • Offer Strategy & Development
  • Format Selection
  • Creative Concepts, Copy & Design
  • Print & Mail Production
  • Personalization
  • Mailing & Postage
  • Landing Page Creation
  • Response Handling & Fulfillment
  • Testing Strategy

Request a Proposal

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Email Campaigns

  • Strategic Planning
  • Sales Integration
  • List Research & Acquisition
  • Opt-in List Building Strategy
  • Offer Strategy & Development
  • Creative Concepts, Copy & Design
  • Print & Mail Production
  • Landing Page Creation
  • Response Handling & Fulfillment
  • Testing Strategy

Request a Proposal

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Print Advertising Campaigns

  • Strategic Planning
  • Sales Integration
  • Media Research & Planning
  • Offer Strategy & Development
  • Ad Format and Size Planning
  • Creative Concepts, Copy & Design
  • Media Supervision
  • Landing Page Creation
  • Response Handling & Fulfillment
  • Testing Strategy

Request a Proposal

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Online Advertising Campaigns

  • Strategic Planning
  • Sales Integration
  • Media Research & Planning
  • Offer Strategy & Development
  • Ad Format and Size Planning
  • Creative Concepts, Copy & Design
  • Media Supervision
  • Landing Page Creation
  • Response Handling & Fulfillment
  • Testing Strategy

Request a Proposal

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Get started or learn more

So what’s your next step?  If you’re close to making a move, we’d love to talk.  Call Bob McCarthy at 508-473-8643 or send him an email at bob@mccarthyandking.com.

If you’re not there yet, let’s stay in touch.  Please join our mailing list and get all of our updates and articles.

Of course, if you have any questions, please don’t hesitate to call.