I recommend Constant Contact

Why I recommend Constant Contact

I remember when we first became aware of email as a communications tool.  No one talked about it as a marketing tool.  In fact, the early adopters of email explicitly made the point that email should never be used for marketing purposes.

So much for that.

The fact is email is an ideal marketing tool.

It allows you to target individuals.  Delivery is almost immediate and response can be just as quick.  Plus it’s affordable – very affordable.

Opt-in email marketing

When email marketing became an accepted practice, we started seeing email companies begin to offer services to help business owners use this new tool.

One of those companies was Constant Contact.

What was

I have been using Constant Contact since 2004 and I love it.

I recommend it to all of my clients and everyone I know.  As a Constant Contact marketing partner, I provide a range of services related to the use of Constant Contact.

Constant Contact provides everything you need to produce professional looking emails with little or no design experience or talent.

With dozens of great looking templates, you can produce email newsletters, special promotions (with coupons), product/service announcements, press releases and surveys.

Best of all, you can send email blasts to your list as often as you like – monthly, weekly, daily – for no additional cost. Your cost is based on your list size, not mailing volume.

See for yourself. You can try it for free – for 60 days.

About the free trial

When you click on the button above, you will go right to the Constant Contact home page where you can surf the site, take a video tour or sign up for the free trial.

When you sign up for the free trial, you will be able to create emails, build your mailing list and actually mail to your list for 60 days without a commitment. The only catch is that you will be limited to 100 email addresses. As soon as your list goes over 100 addresses, your trial is over.

But I suspect you’re going to sign up with Constant Contact long before your trial is over.

When you do sign up and become a customer, you can pay as you go on a month-to-month basis or if you want to save a few dollars, you can pay for 6 or 12 months in advance.

And speaking of discounts, non-profits are automatically eligible for a 30% discount if you can provide the non-profit status paperwork.

How we can help …

Constant Contact is a self-serve email service that you can access via the internet.

There is no software or downloads required. Once you are registered (as a trial user or a paying customer), you just sign in using your user name and password – and start working online.

Constant Contact has done a great job making it easy for you to get started and execute email campaigns (email blasts) almost immediately. (I have used other similar systems and this is, by far, the easiest.

But we understand not everyone has the time or inclination to handle all this themselves.

That’s where we come in.

If you need or want help, we can fit in where you need us …

  • Set up and training
    We can open your account, create your email templates, start building your list – and show you how to do everything else.
  • Campaign execution
    We can take your content and prepare it for an email blast to your target audience.
  • Ongoing coaching
    We can work with you or your staff to develop and improve your skills with Constant Contact.
  • Content planning
    We can help you decide what to send to your target audience. We will work with you on your offers, your links and your landing pages.
  • Copywriting/creative services
    Depending on your needs, we can write original copy for you – or we can edit any copy you provide.

Of course, if you’re a true do-it-yourselfer, you can just sign up and take care of everything on your own.

Project or retainer

Yes, we can work with you on a project-by-project basis, but email marketing is best used when you can establish a level of frequency and consistency.

If you are planning to use our services, you might want to look at developing a retainer arrangement that includes a weekly or monthly email schedule.

Let’s talk

To learn more about our services – or to get an estimate – contact me at 508-473-8643 or bob@mccarthyandking.com

And if you have any questions about Constant Contact during your free trial, please don’t hesitate to call me. I’d be happy to answer your question or offer my help – at no cost of course.

Bob McCarthy