Lead generation and marketing programs for manufacturers

McCarthy & King Marketing is a direct marketing agency offering a wide range of lead generation and marketing programs for manufacturers, industrial companies and their distributors.

We combine the best of traditional outbound marketing (direct mail, advertising, telephone) with the latest inbound marketing strategies (website, SEO, social media) to keep your funnel filled with qualified leads.

Whether you sell direct or through third parties, we can help you in a number of ways:

A direct mail package promoting new products to this firm’s nationwide distribution channel.

  • Sales & Marketing Strategy
  • Channel Communications & Sales Support
  • Sales Lead System
  • Catalog Design & Production
  • Website Design
  • SEO & Online Marketing
  • Direct Mail Lead Generation
  • Print & Online Advertising
  • Email Lead Nurturing
  • Email Newsletter
  • Trade Show Marketing Support
  • Press Releases & Publicity
  • Product Data Sheets & Collateral
  • Interviews, Case Studies & Customer Stories

See below for details

Sales & Marketing Strategy
Are you looking for advice on how to generate more leads and sales?  Would you like to see more measurability and accountability in your marketing efforts?  Could your business benefit from a more systematic approach to sales and marketing?

From a “big picture” perspective to the smallest details of individual projects, we can help your business produce more leads, sales and repeat customers.

Let us help you with a sales and marketing strategy that makes sense – with a program that is practical for you to implement.   We understand the reality of limited resources and limited budgets.


Channel Communications & Sales Support

If you sell through third party resellers – reps, dealers, brokers, agents, retail outlets, distributors – let us help you develop a communications strategy that keeps your network informed, engaged and enthusiastic about representing your products.

We can also help you set up a lead generation and lead nurturing program that supports the sales effort of the channel, while maintaining the essential feedback and accountability you need to protect your marketing investment.


Sales Lead System
Whether you use inside sales, outside sales or both, our Sales Lead System gives you the marketing support your sales process needs from inquiry to close.    Let us work with your sales and marketing teams to develop highly responsive lead generation and lead nurturing marketing materials.


Catalog Design & Production
If you use a catalog to showcase your products, our creative team can help you plan, design and produce a catalog that produces results.  We combine top-notch creative design with direct response know-how to help you improve your catalog sales.  At the same time, we can help you integrate your catalog with your website to generate online sales.


Website Design

From brand new websites to a website overhaul to simple tweaks and additions, we can help you turn your website into a lead generation and sales machine.  Let us help you develop a website that makes you proud – a website that delivers your core message, builds your brand and captures more leads and sales from the people who visit your site.


SEO & Online Marketing

Online marketing is all about getting traffic to your website.  Let us show you how you can combine keyword research and SEO (search engine optimization) with blogging and social media to improve your search engine positions and generate a steady flow of new visitors.


Direct Mail Lead Generation

When it comes to reaching a pre-qualified target audience, you can’t beat direct mail.  From persuasive sales letter packages to creatively designed postcards, self-mailers, booklets and catalogs, we can help you with all aspects of your direct mail program.


Print & Online Advertising
Whether you want to build your brand and generate sales leads, advertising is still a good option.  From print ads and printed inserts to online banner and pay-per-click ads, your choices are many – and we can help.


Email Lead Nurturing
It’s one of the great marketing tools of our day.  It’s targeted, personal, fast, and very affordable.  Let us show you how to use email to nurture your leads through the sales process.  We can help you create separate email “drip” campaigns and solo email blasts for multiple target audiences, product interests and stages in the sales cycle.


Email Newsletter

As a way to stay in touch, educate your audience and build your reputation, an email newsletter is a very effective vehicle.  But you need to commit to it.  Let us show you how to plan, organize, schedule and implement an informational newsletter for your target audience.


Trade Show Marketing Support

Trade shows are still a powerful marketing tool.  Although they do require a significant investment of time and money, there is nothing better than meeting your customers and prospects face to face.  But there are ways to maximize your commitment to a trade show.  Let us show you how to get more out of your trade show with pre- and post-show promotions.


Press Releases & Publicity

Your industry media is just waiting to hear from you.  But they are not going to come to you.  You need to initiate the contacts, create the relationships and conduct the outreach.  Let us help you set up and implement a consistent press release and publicity program that will keep your name in the press and bring you more leads and customers.


Product Data Sheets & Collateral

You may have cut back on your data sheets and collateral, but don’t declare them dead just yet.  Whether you print them or create them as pdfs, you still need to get product information into the hands of your customers, prospects and resellers.


Interviews, Case Studies & Customer Stories

For the most compelling and persuasive arguments, let your current customers do the talking.  Your customers are more credible (because they are not you) and they have real insight into the needs of your audience.   We can help you develop and produce customer interviews, case studies and customer stories to support your products and services.

 


Learn more about our Lead Generation and Marketing services

McCarthy & King Marketing’s creative team of writers, designers and web specialists is available to work with you on a wide range of projects.   Contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com


Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities. Projects are a good way to get started and get acquainted.