Integrated Marketing Campaigns …
matched to fit your sales process
Clients often come to us with assignments to produce single projects – a direct mail program … an ad campaign … a brochure … a website project … some case studies … an email newsletter.
And that’s okay.
But we know real success in marketing occurs not with a single marketing tactic, but with multiple activities all working together as part of the sales process.
In our view, this is what defines integrated marketing.
Building the marketing relationship …
one step at a time
The actual marketing tactics may vary from client to client.
Some use good old fashioned advertising and direct mail. Others rely on the latest internet marketing strategies. And more and more today are using a mix of online and offline marketing activities.
But regardless of which tactics are being used, we believe the best way to build the marketing relationship is with this three-step program of Outreach, List Building and Follow Up.
Types of programs
>Lead generation and lead nurturing
For businesses that rely on a steady flow of qualified sales leads, we offer a closed loop demand generation program that combines online and offline lead generation campaigns with a consistent (and sometimes automated) lead nurturing program.
>Reputation building
For consultants and other professionals whose success depends on building and maintaining an authoritative reputation within their industry, we offer strategies to help you capture more leads from your writing, speaking and presentations – and then cultivate those leads with relevant follow-up campaigns.
>Retail traffic building and loyalty
For retail businesses and restaurants, we offer a range of services to bring in more first-time customers and keep current customers coming back.
>Donor acquisition and renewals
For non-profit organizations, we can help you apply both online and offline communications tactics for new new donors acquisition and donor renewal.
Let’s talk
To learn more about our Integrated Marketing Solutions or to discuss your marketing challenge, call Bob McCarthy at 508-473-8643.