Use lead nurturing strategies to stay in touch with your prospects

McCarthy & King Marketing uses short-term and long-term lead nurturing to help you communicate and cultivate your leads through the sales process.

Sales Lead Sytem

Lead Nurturing

Too many leads are falling through the cracks.

That’s the most common complaint business owners and marketing directors have about their sales lead programs.  They spend time and money to develop leads only to find that sales either ignores or discards those leads with little or no follow-up.

Lead nurturing cures that problem.

Options for lead nurturing

Your prospects will buy on their schedule – not yours.  That’s why you need to continually stay in touch – and keep your prospects engaged – sometimes over the long haul

 

Short-Term Email Strike while the iron is hot with an email “drip” series.Create a series of 4, 5, 6, even 10 emails to tell your story and build your case to your new prospects.  Set up your emails for automated delivery so that prospects will receive the emails at designated times after their initial response.Create multiple drip series for various products, services, industries, lead types and more.
Long-Term Email Buyers can take many weeks or months to finally take action. It’s important to stay in touch – so you are top-of-mind when they are ready to buy.Develop an email newsletter or some other regularly scheduled email blast.   Send emails at least once a month, but that’s the bare minimum.
Postcards/Direct Mail For a different form of “touch,” send your prospects an occasional direct mail piece.  Postcards work great for this purpose.  Consider also sending a series of postcards.

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Learn more about our Lead Nurturing services

If you’d like to learn more about our Lead Nurturing services, call Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.  In the meantime, check out these resources:

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Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities.  Projects are a good way to get started and get acquainted.

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Resources related to Lead Nurturing

Article – The 5 levels of lead nurturing

Article – How do you define a sales lead?

Article – The big picture of lead generation

Report – Step by Step Lead Generation and Lead Nurturing