Lead Generation Programs

Improve sales results and ROI with a closed-loop lead generation program.

McCarthy & King Marketing offers the complete lead generation program to help you generate, capture, qualify and nurture your sales leads every step of the sales process.

We create and implement multiple marketing activities – both online and offline – to produce a steady flow of qualified sales leads for your sales team.  Our programs are designed to work within your current sales structure and to provide you with the appropriate level of support.

Lead Generation ProgramsA 5-Step Sales Lead Process

Sales cycles vary in the length and methods, but they all go through this 5-step process.   Let us help you put all the pieces together to give your sales team the support it needs.

Lead Generation – direct mail, advertising, online, social
Lead Capture – web pages, landing pages, pURLs
Lead Qualification – surveys, telephone follow-up
Lead Nurturing – email “drip” campaigns, newsletters
Lead Measurement – response/conversion rates

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[break]Lead Generation Programs is a full-service program that involves the planning and execution of multiple tactics to support the sales process.  If you prefer to handle this work youself, but could use some advice, see Lead Generation Consulting.  If you need help with copy or creative, see Direct Response Copywriting & Creative.