Software marketer uses direct mail postcards for B2B leads and branding.

McCarthy & King Marketing’s creative team developed a multi-touch postcard series to promote Syncra Systems’ supply chain management software system.   This business-to-business promotion to a small,, pre-qualified list was designed to generate sales leads and build brand awareness.

B2B Direct Mail Postcard Series

A series of business-to-business postcards promoting Syncra's supply chain management software system

B2B Direct Mail Postcards

These full-color direct mail postcards for Syncra Systems ran as a series a few weeks apart to a select audience of pre-qualified prospects.  The series was repeated several months later.

The series of three postcards used similar designs but focused on three key selling points of the product.  The address side of each postcard used multiple response channels, including a fax back form, to generate leads.:

Services Overview

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Learn more about our B2B Direct Mail Postcard services

McCarthy & King Marketing’s creative team of writers, designers and web specialists is available to work with you on a wide range of projects.   Contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com