Improve sales performance and ROI with a closed loop sales lead system

McCarthy & King Marketing delivers a complete, closed-loop sales lead system to help you generate, capture, qualify and nurture your sales leads.

Think System, Not Campaign

It’s more than semantics. Campaigns begin and end. Systems just keep on running. And when it comes to sales leads, you need a system that

delivers a steady stream of new sales leads all year long
follows up all leads until they are ready to buy
tracks and measures every promotion against costs

Let us help you put a sales lead system in place at your organization. This doesn’t have to be a major overhaul. We can sometimes work with programs you already have in place.

Close the loop with our 5-step Sales Lead System

Sales cycles vary in the length and the details, but they all go through this 5-step process. Let us help you put all the pieces in the place to give your sales team the support it needs.

We can provide the entire Sales Lead System – or just the parts you need.

Lead Generation	Use direct marketing and other online/offline marketing tactics to bring new leads into your marketing funnel. Let us help you develop the right offers and strategies deliver a consistent flow of new leads to your sales process.
Lead Capture	Use landing pages (as well as PURLs and QR Codes) to capture online responses. Automate entire response-handling process including data collection, email confirmation and offer delivery. Continually test different landing pages to improve conversion.
Lead Qualification	Use the phone (and online surveys) to contact all leads to determine need, interest, buying authority, budget and timing. Work with sales to determine an acceptable definition of a qualified lead. Establish a scoring system to determine when leads go to sales.
Lead Nurturing	Use email (as well as postcards) to stay in touch with all leads. Create separate email paths for product/service, industry/application, job title/function, sales potential and/or level of interest. Develop emails and offers that inform, educate and engage.
Lead Measurement	Use lead tracking to determine response rates, conversion rates and order rates. Measure all metrics against costs to provide accurate comparison between media. Track leads through the entire sales process to determine cost of sale and return on investment.