We create self-editing websites you can edit and update on your own.


McCarthy & King Marketing helps businesses and non-profits create strategically focused self-editing websites that be edited and updated without calling in the webmaster.

Web Development and Online Marketing


The next generation of websites

Over the years, business owners and marketing managers have become frustrated with their websites because every change or update had to go through a webmaster.  This created delays and excessive costs.

Today, however, more and more websites are being created on platforms that give non-technical people the ability to make changes on their own.

We develop our websites on a WordPress platform, the leader in self-editing websites (aka content management systems).


Self-Editing Website Options

For web development projects, our web team – including a web designer, web developer and a copywriter – will work with your staff to help you with the following:

  • Complete Websites
    We can help you create new websites, expand your current website or do a complete overhaul.  We build our websites on a WordPress platform to give you the ability to update all the content on your own.

  • Individual Webpages
    We can help you expand your website one page at a time.  Working with your current website framework, we can create promotional pages, content marketing pages and lead capture pages.  We can also optimize those pages for SEO.

  • Blog Setup and Development
    If you want to add a blog to your website, we can help you with the setup and initial design.  We can then help you plan, schedule, assign, write, edit and publish your blog posts – as needed.

  • Dedicated Landing Pages
    Every offer you make – both online and off – should have a unique and dedicated landing page to capture leads from those interested in your offer.  We can help you create landing pages.  We can also help you set up a landing page creation process – so that you can do them quickly and easily on your own.  In addition, we can help you with personalized landing pages (pURLs) and QR Codes for mobile access to your landing pages.


Website Enhancements

With your website in place, there are other steps you’ll want to take to get people to visit your site.

  • Search Engine Optimization (SEO)
    How can you get your website found and noticed on Google, Bing and Yahoo?  That’s the goal of SEO.  We can help improve your rankings with keyword research, SEO copywriting, admin page SEO and a legitimate link building strategy (no link farms or link tricks).
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  • Local Search
    If you are selling to a local market, it’s important to establish a local web presence on Google, Bing and Yahoo.  We can help you set up your profiles on these local search pages.
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  • Blog Posts Planning and Creating
    Blogs are only useful if you continue to publish posts – regularly and frequently.  We can help you plan, schedule, assign, create and edit blog posts on a regular basis.
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  • Content Marketing Planning and Creating
    In addition to your blog posts, your online marketing can benefit from a wide array of other useful and interesting content.  We can help you create and implement tutorials, demonstrations, videos, webinars, slide shows, how-to tip sheets, white papers, special reports, Q&As and more.
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  • Paid Search Advertising
    We can help you set up, create and manage your paid search advertising through Google Adwords.
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  • Online Advertising
    We can work with you to build an online presence through advertising on websites, blogs and social media.
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  • Social Media Integration
    We can help you distribute your content through LinkedIn, Facebook, Google+ and Twitter.


FREE Stuff

Download our reports:

>Step by Step Lead Generation & Lead Nurturing
>
Creating a Direct Response Offer

Request a Creative Critique of your current website or landing pages.

To discuss a project or get a quote, call Bob McCarthy at 508-473-8643.


How can we help?

Are you looking for a new website or revisions to your existing website?  We’re flexible enough to work with you both ways.

To learn more, contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.