Expert marketing advice and programs for small businesses

McCarthy & King Marketing works with small businesses that may need more general marketing services.

Whether you have a small marketing staff or no marketing staff at all, we can step in and help you develop your advertising, direct marketing, email marketing, landing pages, website creation and collateral development.

If you prefer to handle most of the work yourself, we can also work on an advisory basis.

Measurable marketing for small business

With tight budgets and limited marketing staff, most small business owners can’t afford to waste marketing dollars.

They need to know their advertising and marketing efforts are producing an positive return on their investment.

With our experience in direct marketing, we can show you how to apply direct response strategies and techniques to every aspect of your marketing.

An overview of available marketing projects

Direct Marketing Direct Marketing projects can be developed for lead generation, order generation, traffic building and fundraising applications.  We use many formats – complex direct mail packages, simple direct mail packages, self-mailers, postcards, catalogs and more.  We can conduct a full-scale direct marketing project for you, or we can help with these individual elements:

  • List development
  • Offer strategy
  • Offer development
  • Creative
  • Direct mail production
Advertising Advertising projects fall into two camps -(1)  traditional print ads and inserts, and (2) online advertising including pay per click and banner advertising.  We can help you in the following ways:

  • Print ad/insert – creative
  • Print ad/insert – media planning
  • Online ad – creative
Email Email can be used in many ways to acquire leads, nurture leads and build relationships with existing customers.  Here are some of the projects we offer:

  • Email prospecting – creative/list research
  • Email nurturing “drip” series – creative/implementation
  • Email newsletters – creative/implementation
  • Solo email blast promotions – creative/implementation
 Web Websites should never stand still.  Even if you’re happy with your site, you want to continually build upon it with extended pages, more content and a regular series of blog posts.  We can help in a variety of ways:

  • New websites
  • Website modifications
  • New page creation
  • Conversion to user-editing platform
  • Blog set up
  • Blog posts
  • Lead conversion strategies
  • Mobile-friendly website creation/conversion
 Landing Pages Landing Page projects can range from a typical Lead Capture Page or Squeeze Page to a long-form Sales Page.  Which one you use depends on what you’re selling and how you are selling it.  Specific projects include:

  • Landing page creative
  • Sales page creative
  • PURLs & QR Codes
  • Landing page template design
  • WordPress setup for self-service landing page creation
Collateral You may not be printing as much anymore, there is still some room for promotional pieces you can leave behind. Printed brochures and presentation kits have a lot more shelf life than anything you send electronically.  Projects can include:

  • Corporate brochures
  • Product brochures
  • Sales/data sheets
  • Annual Reports
  • Sales Kits/Presentation Kits
Content Marketing content covers a lot of ground – from your blog to social media to your website to offline marketing activities.  We can help you with the following content projects:

  • White papers
  • Best practices reports
  • How-to booklets
  • Q&A brochures
  • Blog posts
Trade Shows Trade shows continue to provide marketers with a convenient way to meet face to face with customers and prospects.  If you use trade shows, we can help you with the following projects:

  • Pre-show direct mail creative and execution
  • Lead capture strategy at show
  • Post-show direct mail creative and execution
 Testimonials Nothing is more persuasive as a credibility-builder as a customer testimonial – a real testimonial using real people with their real names.  We can help you develop any of the following:

  • Customer stories
  • Case studies
  • Customer interviews
  • Testimonial sheets
 Publicity Free publicity opportunities still exist with media.  You just have to be willing to reach out and develop the relationships.  We can help with the following projects:

  • Media list building
  • Press release research and writing
  • Press release distribution
  • Press kits

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Learn more about our Small Business Marketing services

If you’d like to learn more about our Small Business Marketing services, call Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.

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Working with us

If you are interested in working with us, we offer two types of service engagements – monthly Programs and individual Projects.

Programs are best used for continuing work involving multiple marketing activities. Projects are a good way to get started and get acquainted.

 

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Related Resources

Article – Do you have a Direct Response Mindset

Article – The big picture of lead generation

Report – Making Snail Mail Work:  13 Lessons in Direct Mail Strategy