Direct Response Strategy, Creative & Execution

Subscription & Membership Marketing

If you sell subscriptions or memberships, we create direct mail promotions for customer trials, acquisitions and renewals.

Develop ongoing acquisition strategy
Subscription and membership marketing is non-stop marketing.  In good times and bad, you face a constant and continual challenge of acquiring new customers, renewing expiring customers and reactivating lapsed customers.

Use trials and soft offers to convert
New subscriber and member acquisition is the most expensive part of your marketing program.  Capture as many new customers as you with trial and introductory offers.

Track, measure and adjust
The real strength of direct marketing is the ability to track and measure response.  After each mailing, we’ll take the results and recommend changes for your next mailing.  Not wholesale changes, but tweaks and revisions to help you find even better results next time.

Complement your direct mail with email drips, blasts and newsletters
Direct mail is a powerful marketing tool.  But when you combine it with email, you get a great one-two punch. Add email to your mix in the form of email drips, email blasts and email newsletters.

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Or call Bob McCarthy at 508-473-8643.