Direct Mail – Survey Mailers


When you want to understand your prospects …

survey mailersSurvey mailers are designed to help you gather information about your target audience including specific purchasing needs and preferences about individual prospects.

We create survey mailers to help you better understand your prospects.

When prospects answer your questions, they help you to determine whether they have good potential for become customers.  While not every response is a good prospect, many will reveal either a short-term or long-term potential for becoming a customer.

Beyond the leads, a survey mailing can also provide new insight into your target market in the form of market research.

Typical survey mailer format

Survey mailers are very straightforward.  They include

  • an outer envelope (usually #10 but sometimes 6×9)
  • a 2 page survey
  • a 1 page letter
  • a reply envelope


Add an online version

Many people today prefer to respond to surveys online.

It is always recommended to provide an online survey that is exactly the same as the printed version.  Also an online survey for those who prefer to respond via the web.


Premiums lift response

One way to increase response is to offer a small gift (premium) for completing the survey.

The gift doesn’t have to expensive.  A $5 or $10 gift card is is sufficient.  Premiums will add to your costs, but they will also deliver more responses.

 

Offer to send the survey results

Another incentive for completing the survey is to offer to send respondents to overall results of the survey.

People like to know how others answered the same questions.  sending the results is a free gift that can go a long way.


Follow up with drip email

Most prospects who respond to your direct mail campaign will not be ready to buy right away. It may take several days, weeks, months or even a year or more before they are ready.

That’s why it’s so important to stay in touch – so that you are always “top of mind.”

The best way to stay in touch with your leads is with email – either an email newsletter or an email drip campaign.

Our creative services package

  1. Review sales needs and sales resources
  2. Identify/recommend possible lead magnets
  3. If needed, create a lead magnet
  4. Select appropriate mailer format
  5. Develop central message for target audience
  6. Create initial design with headlines
  7. Write complete copy
  8. Revise copy and layout
  9. Deliver finished art to client or printer


We also offer ..

  1. List research and list acquisition
  2. Printing, personalization and mailing services
  3. Landing page creation and hosting
  4. Automated drip email series for follow up

 

Let's get started now




Learn more or request an estimate

To learn more about lead generation mailers, contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com.

Or fill out the form at right and we’ll reach out to you.

>>>Also see Choose a Direct Mail Format