Direct Marketing and Lead Generation for High Tech Companies

McCarthy & King Marketing is a Boston (Massachusetts) area direct marketing agency specializing in direct marketing and lead generation programs for the high tech industry. 

 B2B Direct Mail Postcard Series

High Tech Marketing Solutions

  • Direct Marketing Lead Generation
  • Email Lead Nurturing
  • Marketing Surveys
  • Landing Pages and PURLs
  • Marcomm Creative

 

 

Direct Marketing Lead Generation

  • Mailing List Selection
  • Offer Development
  • Creative
  • Format Selection
  • Print, mail and response handling
  • Measurement and adjustment

Email Lead Nurturing

  • Lead capture and qualification
  • Auto-responder emails
  • Solo email blasts
  • Email newsletters

Marketing Surveys

  • Prospecting surveys
  • Market research surveys
  • Lead qualification surveys
  • Customer satisfaction surveys

Landing Pages and PURLs

  • Lead capture
  • Lead qualification
  • Direct order sales pages
  • Lead tracking and measurement

MarComm Creative Services

  • Brochures
  • Booklets
  • White papers
  • Sell Sheets
  • Press Kits
  • Annual Reports
  • Case Studies
  • Interviews & Testimonials

High Tech Clients

  • Thomson Financial Software Solutions
  • Digital Equipment Corporation
  • SunGard Financial Services
  • Alpha Software
  • Lotus Development Corporation
  • MAK Technologies
  • SunMicrosystems/SunSelect
  • Sitara Networks, Inc.
  • PC DOCS/Fulcrum
  • Syncra Software
  • Winchester Systems
  • Applied Analysis, Incorporated
  • Demantra

Not listed here are companies we worked for as subcontractors to agencies.

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To learn more, call Bob McCarthy at 508-473-8643.