Direct Response Strategy & Creative Consulting
Hi, I’m Bob McCarthy and I’d like to help you with your direct response marketing – for direct mail, digital and print.
I’ve been in the direct mail business since 1980 – as a marketing strategist, direct response copywriter, creative director, list researcher, campaign program manager and direct mail trainer/educator. And now I also perform those same functions with digital marketing.
My focus is in three service areas – Strategy, Creative and Testing.
(if you are looking for a new printer or mail house, that’s not me. I can advise you on production, and supervise your print/mail production, but only as part of my consulting work.)
Many see direct mail simply as a print/mail production exercise, but in fact, your results are going to be determined by your strategy and how it works in your overall sales process.
Direct mail creative decisions are too often based by personal preferences. Better results can be achieved when you focus on offers, messaging, persuasion and behavioral motivation.
Testing is the lifeblood of direct mail marketing. It’s how you grow and improve. But to make it work, testing needs to be structured, disciplined and above all, it needs to be ongoing.
A Holistic Approach to Direct Marketing
Just getting your mail out the door (and delivered to your target audience) requires a series of coordinated tasks that include list acquisition, creative and print/mail production.
But getting your message delivered isn’t your only goal. You also want to generate a response – the right type of response – and that calls for a very different juggling act.
When you are running a direct mail program, your success will be determined by multiple elements – lists, offers, formats, messaging, creative – all of which needs to be tested on a continual basis. This is where we can help you.
It’s Time to Embrace ‘Digital’ Direct Mail
It’s true direct mail has been around a long time, but there is no reason why it cannot be improved with an injection of digital marketing strategies.
Digital marketing offers many advantages including faster delivery, lower costs and automated processing.
From landing pages, PURLs and QR codes to Facebooks Ads, email and retargeting ads, digital marketing can bring your direct mail to a whole new level.
Download our FREE Guide
From list acquisition to creative to print/mail production, the details can overwhelm you.
But it is the strategic decisions that will have the greatest impact on your success.
That’s what I hope to convey in my FREE guide, Making Snail Mail Work: 13 Lessons in Direct Mail Strategy.
Direct Mail Training & Coaching
Looking for direct mail training – for yourself or your team?
We offer a structured training program that can be delivered over several days, weeks or months via Zoom. Click here for a breakdown of our Direct Marketing Training.
If you need more hands-on coaching, we can schedule a weekly or monthly Zoom meeting to develop strategy, review creative, recommend testing plans and advise you and your team.