Looking for a practical lead generation
solution that makes sense for you?

Our FREE Blueprint
is a good place to start

Our Lead Generation Blueprint
is a good place to start


We Know Lead Generation. Inside & Out.

Online & Offline. Inbound & Outbound. Direct & Digital.

Bob McCarthy

How can we help you?

Thanks for visiting. I hope you find something useful here.

If you’re here for information and education, we have lots of it – guides, articles, how-to’s, tools, etc.

If you’re looking for help with your marketing, here’s a quick walk-through of our services …

  • For Direct Marketing, we offer full-service campaigns and direct mail consulting services.
  • For Digital Marketing, we offer a variety of very specific marketing service packages
  • For Lead Generation, we offer multi-channel lead generation programs using inbound marketing, outbound marketing and lead nurturing.
  • For Creative Projects, we offer our copy & design services for a wide range of marketing projects – lead magnets, direct mail, email marketing, Google, content, landing pages, sales materials and websites.

So, look around … and reach out if you’d like to talk.

Bob McCarthy

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”

Chuck Page

COO, Darling Consulting Group

Direct Mail Marketing

Still a powerhouse, direct mail gets the attention of your targeted audience like no other marketing channel.  Targeted mailing lists. Compelling offers. Attention-getting creative. Complete print/mail production.  Detailed response analysis.

Digital Marketing

Connect with your prospects as they travel around the web. Combine targeted messaging with pay-per-click to produce measurable results. Google Adwords search campaigns. Google Display advertising. Facebook advertising. Retargeting campaigns.

Content Marketing

Your prospects and customers are seeking information to help them make smarter buying decisions.  With a strong content marketing program, you will bring more visitors to your website while positioning you as the expert in your field.

EMail Marketing

Targeted, fast and affordable, email marketing keeps your organization in front of your best prospects with top-of-mind messaging. Penetrating drip email. Responsive email surveys. Engaging lead nurturing. Informative email newsletters.

Lead Surveys

Reach out and discover what your target prospects are thinking and planning before you engage with them. Direct mail print surveys. Email online surveys. Information gathering. Database building. Lead generation. Lead qualification.

Marketing Funnels

Put in place an automated series of activities to take your prospects through your sales process – from lead generation and qualification to lead nurturing and engagement.  Drip email. Follow-up direct mail.  Retargeting online ads.