Direct Mail Marketing

Campaigns  |  Creative  |  Coaching

Proven, measurable direct mail marketing

mixed with the best of digital technology

It’s true, direct mail is a bit old-school – and over the past 30-plus years, it has taught us a lot.  

But direct mail has changed and evolved in recent years.

And today, direct mail campaigns are often combined with a host of digital activities – everything from QR codes and personalized landing pages to lead funnels and digital support ads.

We’d love to tell you more about it. Let’s talk. 


Put your best foot forward with
a detailed strategic plan.


Target your audience with a
clear, persuasive message.


Improve your performance with
an organized testing process.

Partner with a Direct Mail Agency and Creative Team

with deep understanding of Direct Response

For more than 30 years, we have helped dozens of organizations – B2B, B2C and Non-Profits – with their direct mail. 

Always with one goal in mind: to generate more response – meaning more leads, more phone calls, more appointments, more sales, more renewals, more visitors or more donations.

Whether you’re new to direct mail, or looking for ways to improve an existing program, we can help – and we’d be happy to start a conversation.


Let’s start with a chat

If it looks like we can help you, let’s get acquainted. Just a brief chat would do – maybe 15 or 20 minutes. Click here to schedule a call (or Zoom meeting). Or call 508-473-8643 (M-F/9-5/Eastern).

What goes into our Direct Mail campaigns?

Strategic Planning

Mailing List Research

Offer Strategy

Format Selection

Concepts, Copy & Design

Response Channel Planning

Testing Strategy

Print/Mail Production

Response Tracking & Analysis 

Lead Follow-Up Activities

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach. Our revenues increased while our costs went down.”
Chuck Page

COO, Darling Consulting Group


Should we go a little deeper?

Direct Mail Step-by-Step 

Learn about the direct mail process as we walk you through each step from initial planning to mail delivery to post-mail marketing.  LEARN MORE

Direct Mail Q&A

You have questions about the direct mail marketing?  We have answers. Plenty of them on a wide range of direct marketing topics. LEARN MORE

Direct Mail Response Rates

What should you be expecting from your direct mail campaign in terms of response rates, leads, phones, appointments and sales?  LEARN MORE

More resources from our Direct Marketing library

Download any one or more of these FREE guides

Making Snail Mail Work