Welcome to our blog.
The Direct Response Coach is a blog dedicated to the use of direct response marketing – primarily using direct mail but other media as well.
If you like our posts, please subscribe. Just type in your email address (in the right column) and we’ll notify you by email whenever there is an update to the blog.
We also invite you to comment and get involved in the discussion.
If you have any questions or concerns, please contact me directly.
Bob McCarthy
508-473-8643
bob@mccarthyandking.com
- A High-Wire Act for Today’s Marketers - January 28, 2021
- Is it content – or just copy? - May 26, 2020
- How you can – and why you should – use your website to teach - May 12, 2020
- How to Generate Qualified Leads with Lead Surveys - March 1, 2020
- Gaps in your Email Schedule – and how to avoid them - September 4, 2019
- The Dizzying World of Letter Mail - July 22, 2019
- Do you have an Information Kit? - June 25, 2019
- Direct Mail and Those Pesky Millennials - November 8, 2017
- Landing Pages: Do you need a squeeze page or sales page – or both? - May 31, 2017
- Do you have the patience for content and inbound marketing? - May 6, 2017