Articles on Copywriting, Direct Marketing and Lead Generation
Here are articles written by Bob McCarthy that have appeared in the McCarthy & King Marketing newsletter, blog and other industry media.
Copywriting
- Landing Pages: Do you need a squeeze page or sales page – or both?
- Do you have the patience for content and inbound marketing?
- In Direct Response, All Roads Still Lead to the Offer
- The Problem with Most Taglines
- 9 Questions to ask about your Direct Mail Creative
- Is a direct mail postcard enough?
- Where should you put your Call to Action?
- DIY - Do It Yourself Direct Mail
- A clever way to generate more tweets - and expand your audience
- Are direct mail brochures necessary?
- How many more customers will DirecTV and Rob Lowe offend?
- How to measure Lead Quality
- How to build a Sales Lead Funnel
- The nuances of the Free Trial Offer
- The sounds of great advertising
- When creating advertising, don't make your audience connect too many dots
- Direct Mail Ideas: The Ace Hardware “paper bag” offer
- Direct Marketing Formats: A strategic look at 9 mailer options
- Direct Mail Strategy: Do you see direct mail more as advertising or sales?
- Direct Mail Envelopes: To tease or not to tease
- Direct Mail Postcards – Which side is UP?
- Let's talk about response rates - realistically
- Direct Mail Tip: Make your direct mail offer the centerpiece
- Getting started with content marketing
- What I don’t understand about this failed email campaign
- Sometimes I forget I'm a copywriter
- Are you using lead magnets?
- Copywriting - Do you edit while you write?
- How to create website content without a blog
- Build your message platform with the “persuasion hurdle”
- Copywriters: Choosing the right words
- Never Fall in Love with a Mailer Format
- 'Snakes on a Plane' and the power of compelling headlines
- 9 Common Excuses for NOT Testing
- Direct Mail vs. Email
- Why you don't want to close a sales letter with “For a free consultation …”
- How to generate web traffic and sales leads from blog and article writing
- Do you have a Direct Response Mindset?
- Sorry, but your price is too low
- Direct Mail Testing – 1 – 2 – 3
- Direct Response: More response channels bring more responses
- How important is the response rate?
- Choosing a direct mail offer that fits your sales process
- Branding vs. Direct Response: Are you kidding?
- Will a photograph improve your response?
- Why should we believe you?
- What’s wrong with tweaking?
- What I Loved About Mr. Whipple
- The problem with hyperbole
- The graphic design of the letter
- Should you use industry jargon in B-to-B marketing?
- Marketing messages: Juggling your way to distraction
- Hurry – Don’t Delay – Act Now
- Marketing Surveys: How to get your direct mail and email to 'listen'
- Direct Mail Copywriting: Short letters vs. long letters
- Lead Nurturing: What happens AFTER the lead comes in?
- Direct Mail Strategy: the one-step vs. the two-step approach
- Brand building on a small business budget
- Writing Headlines: Do you make these mistakes in English?
- Why numbered lists headlines and articles are so powerful
Direct Marketing
- The Dizzying World of Letter Mail
- Direct Mail and Those Pesky Millennials
- Landing Pages: Do you need a squeeze page or sales page – or both?
- Do you have the patience for content and inbound marketing?
- Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail
- Direct Response Advertising on the Google Display Network
- In Direct Response, All Roads Still Lead to the Offer
- My new-found appreciation for PURLs
- Account-Based Marketing and Direct Mail
- The Problem with Most Taglines
- How the Marketing Funnel brings order to your marketing plan
- The 5 Levers of Direct Marketing
- 9 Questions to ask about your Direct Mail Creative
- Is a direct mail postcard enough?
- The real difference between outbound and inbound marketing
- Knowing your direct mail break even point - FREE download
- Direct Mail Testing. Remove all the guesswork.
- Never feel bad about "cold calling"
- Where should you put your Call to Action?
- How to create a direct mail test matrix
- List Research: Using SIC codes to find business lists
- DIY - Do It Yourself Direct Mail
- Direct Mail vs. Google Adwords (PPC)
- A Two-Tiered Direct Mail Strategy
- Generating a Lead vs. Buying a Lead
- A clever way to generate more tweets - and expand your audience
- Are direct mail brochures necessary?
- 5 reasons why clients don't insist on direct response advertising
- How to measure Lead Quality
- How to build a Sales Lead Funnel
- The nuances of the Free Trial Offer
- The sounds of great advertising
- When creating advertising, don't make your audience connect too many dots
- Direct mail vs. print advertising
- Direct Mail Ideas: The Ace Hardware “paper bag” offer
- Direct Marketing Formats: A strategic look at 9 mailer options
- Direct Mail Strategy: Do you see direct mail more as advertising or sales?
- Direct Mail Envelopes: To tease or not to tease
- Direct Mail Postcards – Which side is UP?
- Direct Mail Mistakes – Measure Twice, Print Once
- Direct Mail Tip: Make your direct mail offer the centerpiece
- Getting started with content marketing
- Thank you, online marketers, for preaching our gospel
- Direct marketing niches – and why you should know them
- Why your market universe size dictates your strategy
- Join me at the Direct Marketing Innovations Symposium - Monday, March 3
- What I don’t understand about this failed email campaign
- How do you qualify an inbound lead?
- Sometimes I forget I'm a copywriter
- Are you using lead magnets?
- When testing, try not to jump to conclusions
- Copywriting - Do you edit while you write?
- How to create website content without a blog
- Build your message platform with the “persuasion hurdle”
- Copywriters: Choosing the right words
- Is your marketing automated yet?
- Market Segmentation: Different customers may need different strategies
- Never Fall in Love with a Mailer Format
- My new Kindle ebook on mailing list research
- 'Snakes on a Plane' and the power of compelling headlines
- 9 Common Excuses for NOT Testing
- Inbound Marketing vs. Outbound Marketing
- Direct Mail vs. Email
- Why you don't want to close a sales letter with “For a free consultation …”
- How many people on your email list actually buy what you sell?
- My 5 Simple Wishes for Better Lead Generation
- How to generate web traffic and sales leads from blog and article writing
- Don’t confuse online marketing with social media
- What they don't tell you about online (inbound) marketing
- FREE Report: Making Snail Mail Work
- Do you have a Direct Response Mindset?
- Do repeat mailings work?
- Mailing Lists: Should you buy, rent or build your own?
- Why free publications make better mailing lists
- A 19-Point Direct Mail Checklist
- The 5 Levels of Lead Nurturing
- Are you still using reply cards?
- Isn’t all marketing both outbound AND inbound?
- Should we believe those response rates?
- What is the most important thing in advertising?
- What is junk mail, anyway?
- The truth about dirty mailing lists
- The perilous pitfalls of personalization
- The front end vs. the back end
- Direct Mail Testing – 1 – 2 – 3
- Direct Response: More response channels bring more responses
- Direct Mail Lists: Mailing to job titles instead of names
- How to Develop a Direct Mail Budget
- How important is the response rate?
- Choosing a direct mail offer that fits your sales process
- Branding vs. Direct Response: Are you kidding?
- Marketing messages: Juggling your way to distraction
- Marketing Surveys: How to get your direct mail and email to 'listen'
- Direct Mail Copywriting: Short letters vs. long letters
- Lead Nurturing: What happens AFTER the lead comes in?
- Direct Mail Strategy: the one-step vs. the two-step approach
- Brand building on a small business budget
- Why numbered lists headlines and articles are so powerful
- Welcome to The Direct Response Coach blog
Lead Generation
- Landing Pages: Do you need a squeeze page or sales page – or both?
- Do you have the patience for content and inbound marketing?
- Fulfillment Direct Mail: A Different Way to Look at (and Use) Direct Mail
- Direct Response Advertising on the Google Display Network
- In Direct Response, All Roads Still Lead to the Offer
- Account-Based Marketing and Direct Mail
- How the Marketing Funnel brings order to your marketing plan
- The 5 Levers of Direct Marketing
- 9 Questions to ask about your Direct Mail Creative
- Is a direct mail postcard enough?
- The real difference between outbound and inbound marketing
- Knowing your direct mail break even point - FREE download
- Direct Mail Testing. Remove all the guesswork.
- Never feel bad about "cold calling"
- Where should you put your Call to Action?
- How to create a direct mail test matrix
- So you thought Facebook was free
- The hidden benefit of coupons in print advertising
- Why Remarketing is a MUST for every business
- List Research: Using SIC codes to find business lists
- DIY - Do It Yourself Direct Mail
- Direct Mail vs. Google Adwords (PPC)
- A Two-Tiered Direct Mail Strategy
- Generating a Lead vs. Buying a Lead
- An introduction to the 3 different types of search marketing
- 5 reasons why clients don't insist on direct response advertising
- How to measure Lead Quality
- How to build a Sales Lead Funnel
- The nuances of the Free Trial Offer
- The sounds of great advertising
- Direct Mail Ideas: The Ace Hardware “paper bag” offer
- Direct Marketing Formats: A strategic look at 9 mailer options
- Direct Mail Strategy: Do you see direct mail more as advertising or sales?
- Direct Mail Envelopes: To tease or not to tease
- Direct Mail Postcards – Which side is UP?
- Direct Mail Tip: Make your direct mail offer the centerpiece
- Getting started with content marketing
- Thank you, online marketers, for preaching our gospel
- Direct marketing niches – and why you should know them
- Why your market universe size dictates your strategy
- Join me at the Direct Marketing Innovations Symposium - Monday, March 3
- What I don’t understand about this failed email campaign
- How do you qualify an inbound lead?
- Sometimes I forget I'm a copywriter
- Are you using lead magnets?
- When testing, try not to jump to conclusions
- How to create website content without a blog
- Build your message platform with the “persuasion hurdle”
- Copywriters: Choosing the right words
- Is your marketing automated yet?
- Market Segmentation: Different customers may need different strategies
- Never Fall in Love with a Mailer Format
- Print Advertising vs. Online Advertising
- 9 Common Excuses for NOT Testing
- Inbound Marketing vs. Outbound Marketing
- Direct Mail vs. Email
- Why you don't want to close a sales letter with “For a free consultation …”
- SEO Strategy: The House of a Thousand Doors
- Does your email lead nurturing leave your prospects running in circles?
- How many people on your email list actually buy what you sell?
- My 5 Simple Wishes for Better Lead Generation
- Adding Facebook to your blog comments
- How to generate web traffic and sales leads from blog and article writing
- Don’t confuse online marketing with social media
- If you're using Google Adwords, what happens AFTER the click?
- What they don't tell you about online (inbound) marketing
- Do you have a Direct Response Mindset?
- Mailing Lists: Should you buy, rent or build your own?
- What's wrong with interruption marketing?
- The big picture of lead generation
- The truth about dirty mailing lists
- Direct Mail Testing – 1 – 2 – 3
- Direct Response: More response channels bring more responses
- How to Develop a Direct Mail Budget
- How important is the response rate?
- Choosing a direct mail offer that fits your sales process
- Branding vs. Direct Response: Are you kidding?
- Marketing messages: Juggling your way to distraction
- Marketing Surveys: How to get your direct mail and email to 'listen'
- Direct Mail Copywriting: Short letters vs. long letters
- Lead Generation: How do you define a sales lead?
- Why advertising and marketing campaigns always come up short
- Lead Nurturing: What happens AFTER the lead comes in?
- Direct Mail Strategy: the one-step vs. the two-step approach
- Outbound Marketing: How much do you pay for a sales call?
- Brand building on a small business budget
- Why numbered lists headlines and articles are so powerful