Google Search Ad Campaigns

Google Search is the Holy Grail of advertising these days because it puts your ads in front of people who are actually searching for businesses like yours.

To understand Google Search Ads, you need to first understand a Google search page. 

At the top and the bottom of a search page are paid ads.  These

When you type in a search inquiry, Google will serve up a search page for that inquiry.  Google’s goal is to deliver a list relevant web pages in response to your inquiry.  Google wants to provide the best listings for your inquiry – or else you will go to a different search engine. 

Keyword pPanning 

Pay Per Click 

Competitive Auction

Campaigns

Ad Groups

Ad Creation

Landing Pages

Ad Quality

Daily Budgets