Writing & Design – Banner Ads and Search Ads

Banner Ads and Search Ads (online advertising)

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Writing & Design Services

Our team of writers and graphic designers is ready to help you with your next creative assignment.

Banner Ads

Need help with your online advertising?

Banner ads are display ads that put your message in front of your target audience while they surf the web.

Ads can be designed in a variety of sizes but must conform to the specifications of the targeted websites, news sites, blogs and other web properties..

We create banners ads with the primary goal of generating response – usually in the form of sales leads.

Almost all banner ad campaigns will also need a destination landing page to capture leads.

Search Ads

It’s the new Yellow Pages.

Search ads are text-based ads designed to generate response from people who are searching for products or services you offer.

All search ads follow the same format: a one line headline, two-lines of text and a destination landing page.

Ads are tracked for click-through rate, quality score and conversion rate.

We will create new ads for you to be tested your current winning ads (the control).


Request a Quote

If you have a project in mind, let’s prepare an estimate for you.  You’ll need to provide some details about the project, your objective and some background on the product/service and your target audience.

Contact Bob McCarthy at 508-473-8643 or bob@mccarthyandking.com, or use the form at the right.


Use this form to request a quote for our writing and design services.  

We may need to discuss this project with you so please be sure to provide your telephone number.



McCarthy & King Marketing provides writing and graphic design services for a wide range of assignments – direct mail, email, print, websites and online advertising.  Full-service campaigns are also available.