McCarthy & King Marketing Bios

Bob McCarthy

For more than 25 years, Bob McCarthy has been a copywriter, consultant, creative director, project manager, list researcher, and direct marketing instructor.

Working with both businesses and non-profits, he has been responsible for planning, creating and executing dozens of direct mail, email, print advertising and collateral projects. This experience has now expanded to include websites, landing pages, blogs, online marketing and content marketing.

A past president of the New England Direct Marketing Association (NEDMA), Bob began his career in journalism working as a reporter for the Quincy Patriot Ledger. He later handled public relations for Quincy, Massachusetts’ 1976 bicentennial celebration, the New England Interstate Water Pollution Control Commission and the Massachusetts Office of Coastal Zone Management.

In 1980, he became a copywriter for The DR Group, one of the nation’s first direct marketing agencies.

Four years later, he left the agency to work as a freelancer. He is currently president of McCarthy & King Marketing, Inc., in Milford, Massachusetts.

In addition to his client work, Bob spent 10 years teaching direct response copywriting at the Bentley College (Waltham, MA) Direct Marketing Program, and two years teaching mailing list research at the Merrimack College (Andover, MA) Direct Marketing Program.

Bob is a Massachusetts native and a graduate of Northeastern University (Boston, MA).


Sheryl King

Sheryl King has worked in marketing, public relations, and retail sales.  In 1984, she founded King Communications, a marketing firm serving clients in distribution, retail, manufacturing, technology and financial services.

In 1991, she joined Bob McCarthy to establish McCarthy & King Marketing.

Sheryl writes everything from inspirational speeches and fundraising packages for non-profits to lead generation and order generation packages for businesses. She also works on creative direction and strategic planning.

A published poet, she participates in public readings and was honored to appear as guest poet at a Nichols College poetry class. She also writes fiction and is currently working on a series of humorous mysteries set in her native Mid-South. She is an active member of Sisters in Crime, an association of mystery writers.

Born in Memphis, Tennessee, she was active in speech and drama in high school. She received her bachelor’s degree cum laude in psychology from Smith College.

Although still pining for real Memphis barbecue, she has settled quite happily in Massachusetts, the mother of four and the wife of Bob McCarthy.

And, in case you are wondering, they married while they were still competitors, upon Bob’s promise to take her prospects off his call list.