by Bob McCarthy | Jan 28, 2021 | Content Marketing
Sometimes I feel more like an electrician than a marketing consultant. I just launched a new lead generation campaign for a client that featured online ads on the Google Ads Display Network, landing pages and sales pages on service called PageWiz and an automated drip...
by Bob McCarthy | May 26, 2020 | Content Marketing
The term “content” is everywhere these days. For writers, designers, web developers and video producers, content (and the creation of content) has become a major new source of business. One that shows no sign of letting up. Why? Because word is out that content (and...
by Bob McCarthy | May 12, 2020 | General
For the most part, websites are used to showcase a company for its products and/or services. The goal has always been to impress, explain, demonstrate, persuade and, ultimately, to sell. But that shouldn’t be the end of it. With the right strategy and mindset,...
by Bob McCarthy | Mar 1, 2020 | General
It’s such a simple concept and one that is frequently overlooked. It’s overlooked because a lead survey campaign is less about advertising your product or service and more about generating leads and collecting information for the sales team. I think many would...
by Bob McCarthy | Sep 4, 2019 | General
I’m guilty!I confess. I have been known to let my email schedule slip from time to time. Missed deadlines. Lost opportunities. Major gaps in my communications flow to customers and prospects. All but forgotten by some customers and prospects.You know the story. ...
by Bob McCarthy | Jul 22, 2019 | Direct Mail, Direct Marketing, General
Making sense of the many iterations of letter mailOn the surface, letter mail seems so simple and straightforward. You write a letter, put it in an envelope and mail. But getting your mail out the door isn’t the issue. It’s about getting response, getting leads or...
by Bob McCarthy | Jun 25, 2019 | General
When a new prospect calls your office and asks you to send them more information about your company, what do you send them?Okay, you might try to keep them on the phone for a bit and try to narrow down exactly what they are looking for.And you might want to ask a...
by Bob McCarthy | Nov 8, 2017 | Direct Mail, Direct Marketing, General
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials,...
by Bob McCarthy | May 31, 2017 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...
by Bob McCarthy | May 6, 2017 | Copywriting, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
There are many good reasons to embrace content and inbound marketing as a strategy for building website traffic and generating sales leads. Start with the continual flow of free traffic you get once your pages are indexed and ranked on Google. And how that traffic...
