by Bob McCarthy | Jul 26, 2015 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Print Advertising
Advertising and marketing programs are supposed to generate results – measurable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness. We are seduced by creative ads, clever headlines and eye-grabbing...
by Bob McCarthy | Jul 5, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B...
by Bob McCarthy | Jul 3, 2015 | Email Marketing, General, Lead Generation, Online Advertising, Web Marketing
If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a...
by Bob McCarthy | Jun 25, 2015 | General, Lead Generation, Print Advertising
Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run...
by Bob McCarthy | Jun 23, 2015 | General, Lead Generation, Online Advertising, Web Marketing
We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign...
by Bob McCarthy | Jun 21, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more...
by Bob McCarthy | Jun 14, 2015 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
For companies that want to keep some or all of their direct mail in-house One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that...
by Bob McCarthy | May 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges,...
by Bob McCarthy | Apr 25, 2015 | Direct Mail, Direct Marketing, General, Lead Generation
Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and...
by Bob McCarthy | Apr 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve...
