McCarthy and King Marketing
  • RSS
  • Facebook
  • Twitter
  • Google

508.473.8643  |  bob@mccarthyandking.com

  • About
    • Company
    • Bios
  • Programs
    • Direct Mail
    • Email Marketing
    • Digital Marketing
    • Lead Surveys
    • Content Marketing
    • Marketing Mix
    • Sales Lead System
  • How We Work
  • Industries
    • Manufacturing
    • Professional
    • Consulting
    • Financial
    • Insurance
    • Real Estate
    • Contractor
  • Learning Center
    • Tutorials
    • Articles
    • Reports
    • Direct Mail Overview
    • Case Studies
    • Direct Response Calculator
  • Contact
  • Blog
    • Most Recent Posts
    • Direct Marketing Posts
    • Lead Generation Posts
    • Copywriting Posts
Select Page

Never feel bad about “cold calling”

by Bob McCarthy | Sep 17, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, Web Marketing

Never feel bad about “cold calling” Cold calling used to be part of every sales person’s repertoire. At some companies and for some sales people, it still is. But for the larger population, cold calling has taken a back seat to other lead generation...

Where should you put your Call to Action?

by Bob McCarthy | Jul 26, 2015 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Print Advertising

Advertising and marketing programs are supposed to generate results – measurable results. Too often, we forget that. Too often, we are led down the path of brand building and product awareness.  We are seduced by creative ads, clever headlines and eye-grabbing...

How to create a direct mail test matrix

by Bob McCarthy | Jul 5, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation

Testing is the path to success in direct mail. Generally, testing involves just two elements – testing one item against another … such as two different mailing lists, or two offers, or two formats or two messages or two of anything else. This is known as an A/B...

So you thought Facebook was free

by Bob McCarthy | Jul 3, 2015 | Email Marketing, General, Lead Generation, Online Advertising, Web Marketing

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a...

The hidden benefit of coupons in print advertising

by Bob McCarthy | Jun 25, 2015 | General, Lead Generation, Print Advertising

Print advertising may be old school for some, but for others, it is still a vital media channel. This is especially true for local businesses which continue to rely on local newspapers to reach local audiences. The problem is most local advertisers continue to run...

Why Remarketing is a MUST for every business

by Bob McCarthy | Jun 23, 2015 | General, Lead Generation, Online Advertising, Web Marketing

We can always think of some reason not to do a particular marketing program. “Not enough money” and “not enough time’ are the most common. With Remarketing, those excuses won’t fly. What is Remarketing? Remarketing (also called Retargeting) is an advertising campaign...

List Research: Using SIC codes to find business lists

by Bob McCarthy | Jun 21, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation

When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more...

DIY – Do It Yourself Direct Mail

by Bob McCarthy | Jun 14, 2015 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation

For companies that want to keep some or all of their direct mail in-house One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that...

Direct Mail vs. Google Adwords (PPC)

by Bob McCarthy | May 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing

On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs.  Direct mail is traditional offline marketing.  Google Adwords is the cornerstone of online marketing. Apples to oranges,...

A Two-Tiered Direct Mail Strategy

by Bob McCarthy | Apr 25, 2015 | Direct Mail, Direct Marketing, General, Lead Generation

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and...
« Older Entries
Next Entries »
McCarthy & King Marketing, Inc.

From our blog…

  • Gaps in your Email Schedule – and how to avoid them
  • The Dizzying World of Letter Mail
  • Do you have an Information Kit?
  • Direct Mail and Those Pesky Millennials
  • Landing Pages: Do you need a squeeze page or sales page – or both?
  • Do you have the patience for content and inbound marketing?

508.473.8643  |  bob@mccarthyandking.com

Request a FREE 60-minute Marketing Strategy Session

Reports ...

Generating Sales Leads: 8 Steps to Building a Sales Lead System
Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials ...

Letter Mailers vs. Self-Mailers
Understanding Response Rates

  • RSS
  • Facebook
  • Twitter
  • Google

© 2019 McCarthy and King Marketing
Web Site Design by MP Design | Web Site Development and Hosting by Ashdown Technologies.