by Bob McCarthy | Jun 21, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
When you research business lists for direct mail or email, you usually start with the SIC code. SIC, which stands for Standard Industrial Classification, is the universal coding structure for all businesses and organizations in the United States. (A newer, more...
by Bob McCarthy | Jun 14, 2015 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
For companies that want to keep some or all of their direct mail in-house One of the most appealing aspects of direct mail is that you can mail any quantity at any time – all by yourself. The direct marketing industry may seem to be dominated by large mailers that...
by Bob McCarthy | May 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
On the surface, Direct Mail vs. Google Adwords seems like an odd comparison. To be sure, these are two very different types of marketing programs. Direct mail is traditional offline marketing. Google Adwords is the cornerstone of online marketing. Apples to oranges,...
by Bob McCarthy | Apr 25, 2015 | Direct Mail, Direct Marketing, General, Lead Generation
Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and...
by Bob McCarthy | Apr 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve...
by Bob McCarthy | Mar 29, 2015 | Copywriting, Direct Marketing, General, Online Advertising, Web Marketing
Even if you have no experience or interest in Twitter, this technique could work for you. ——————- Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app...
by Bob McCarthy | Mar 18, 2015 | Copywriting, Direct Mail, Direct Marketing, General
This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. You have the three...
by Bob McCarthy | Feb 18, 2015 | General, Lead Generation, Web Marketing
What’s not to love about search engine marketing? As a direct response marketer, I spend a lot of time worrying about my target audience – trying to find the right list or the right media for my outreach campaigns. It’s an uphill battle because no...
by Bob McCarthy | Jan 29, 2015 | Copywriting, General, TV Advertising
You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different...
by Bob McCarthy | Jan 8, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising, TV Advertising
Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. What’s not to like about that? So why don’t more marketers use it in their advertising? More to the point, why...
