by Bob McCarthy | Nov 28, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, TV Advertising, Web Marketing
It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. You also need to consider the...
by Bob McCarthy | Nov 5, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., etc....
by Bob McCarthy | Oct 26, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, TV Advertising, Web Marketing
The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great...
by Bob McCarthy | Oct 21, 2014 | General, Online Advertising, Web Marketing
You may have thought SEO was only achievable by the most sophisticated online marketers. But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO)...
by Bob McCarthy | Oct 10, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Online Advertising, Print Advertising, TV Advertising
Would you know great advertising if you saw it? How would you recognize it? What criteria do you use to assess the effectiveness of a TV commercial, a print ad or a direct mail piece? What in your mind should great advertising accomplish? ——- We all have...
by Bob McCarthy | Oct 3, 2014 | Copywriting, Direct Marketing, General, Online Advertising, Print Advertising, TV Advertising
Chevy’s TV commercial for the Cruze leaves me confused, until now … I got it. I finally got it. I’ve watched this TV commercial dozens of times over the past few weeks, and I couldn’t figure it out – until today. I finally connected the dots. If you are creating...
by Bob McCarthy | Sep 22, 2014 | Direct Mail, Direct Marketing, Print Advertising
Long before the Internet, direct mail vs. print advertising was a common debate among both B2B and B2C marketers. For some, it still is. Even with so many online opportunities around them, many retail stores, restaurants and other local businesses still rely on their...
by Bob McCarthy | Sep 19, 2014 | Copywriting, Direct Mail, Direct Marketing, Lead Generation, Print Advertising
Several years ago, Ace Hardware ran a one-day sale that allowed customers to fill up a paper bag and take 20% off on all items in the bag. We’ve seen these direct mail ideas before. Ace Hardware sent out large paper grocery bags and invited customers to come and fill...
by Bob McCarthy | Sep 17, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
Direct marketing is a complex business with many elements to consider. Chief among your considerations should be your list and your offer. These two elements will have the greatest impact on your response rate. Have you heard about the 40-40-20 rule? The rule says...
by Bob McCarthy | Sep 9, 2014 | Copywriting, Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising
When direct mail became a mainstream marketing channel for the largest brands back in the early 80’s, many advertising agencies jumped on the bandwagon and started to offer direct marketing services. It was a natural extension for them. They were already...