Welcome to our blog.

The Direct Response Coach is a blog dedicated to the use of direct response marketing – primarily using direct mail but other media as well.

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We also invite you to comment and get involved in the discussion.

If you have any questions or concerns, please contact me directly.

Bob McCarthy

About Bob McCarthy

Bob McCarthy is a direct response consultant and copywriter with a focus on direct mail, email and digital marketing. Bob works with B2B, B2C and Non-Profit clients. You can download his free ebook, "Making Snail Mail Work: 13 Lessons in Direct Mail Strategy."