Direct Response & Digital Marketing | Campaigns, Creative, Coaching

Looking for new customers?

Let’s build a Sales Lead System that generates
a steady stream of  qualified leads every week.

Download our FREE report,  Generating Sales Leads


Direct Response & Digital Marketing – campaigns, creative, coaching

Bob McCarthy
Hi, I’m Bob McCarthy. If you’re looking for better results with your marketing and advertising – results that can be tracked and measured – you’re at the right place.

We specialize in direct response marketing helping small- and mid-sized businesses generate immediate response in the form of leads, sales, store traffic, website visitors and donors.

Let’s talk about your marketing and advertising plans. Call me to arrange a FREE Strategy Session.  

Writing & Design Services

Full-Service Campaigns

Our team of writers and designers are ready to help you with your print and online creative projects. Find the campaign that matches your needs – and leave the rest to us.  We’ll take care of everything.
Sales Letters & Direct Mail Packages
Long-form and short-form sales letters for direct mail and email, plus complete direct mail packages.  More…
Direct Mail
End-to-end direct mail campaigns include lists, offers, formats, creative, print/mail, response handling and testing. More…
Self-Mailers & Postcards
For a more visual approach to direct mail, let us design your self-mailers and postcards in all sizes and shapes.  More … 
Google Advertising
Reach your audience with online advertising campaigns through Google Search, Display and Remarketing  More … 
Banner Ads & Search Ads
Get on board with online advertising – banner ads for display and remarketing – and text ads for search.  More … 
Email Marketing
Complete email campaigns for lead generation (prospecting) and lead follow-up/nurturing (drip email).  More … 
Landing Pages & Sales Pages
Capture more leads with landing pages and convert those leads into customers with sales pages. More … 
Survey Marketing
Learn more about your target audience and generate qualified leads with direct mail and email surveys.  More … 
Websites & Blogs
Improve your web presence with a new or redesigned website, new web pages or blog posts.   More …
Website/SEO Marketing
Complete website design and development combined with SEO, local search, social media and content marketing.  More …
Customer Stories & Case Studies
Use your customers’ experiences to promote your business through customer stories and case studies.  More …
~ Print Advertising
Direct response advertising campaigns for newspapers, magazines, trade journals and free standing inserts. More …
Drip Email & Email Blasts
Build your email messaging with a multi-touch drip email series or individual email blasts. More
Integrated Marketing
Combine multiple campaigns to build a multi-step lead generation/lead nurturing sales program. More …
Email & Print Newsletters
Newsletters are still a great way to demonstrate your knowledge and authority. More …

White Papers & How-to Guides
Build your library with customer-focused white papers, how-to guides, special reports and tip sheets. More …
Brochures & Sales Sheets
For sales calls and trade shows, you still need brochures, sales sheets and other collateral. More ..

 Words from a long-time client …

“I’ve known Bob McCarthy professionally for over 25 years. He first helped us develop a B-to-B direct mail lead generation program for our software business. 

“Within 90 days, Bob developed lead programs and internal scripts that allowed us to move from an expensive direct field model to a lower cost inside sales team approach.  

“Our revenues increased while our costs went down.”

Chuck Page, COO
Darling Consulting Group

From our Blog …

Do you have a Direct Response Mindset?

Inbound Marketing vs. Outbound Marketing

Direct Mail vs. Email

Print Advertising vs. Online Advertising

Branding vs. Direct Response

Short Letters vs. Long Letters


Reports …

Generating Sales Leads: 8 Steps to Building a Sales Lead System

Making Snail Mail Work: 13 Lessons in Direct Mail Strategy

Tutorials …

Letter Mailers vs. Self-Mailers

Understanding Response Rates


Request a FREE 60-minute Marketing Strategy Session