by Bob McCarthy | Apr 12, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Online Advertising, Web Marketing
I get calls occasionally from people who want to know what I charge for a sales lead. For a while, I was confused by this … because, frankly, I didn’t have an answer for them. I never know what it will cost to generate a lead for a particular client until after we’ve...
by Bob McCarthy | Mar 29, 2015 | Copywriting, Direct Marketing, General, Online Advertising, Web Marketing
Even if you have no experience or interest in Twitter, this technique could work for you. ——————- Thanks to John Jantsch’s blog at Duct Tape Marketing, I discovered a new tool yesterday called DashThis. It’s a marketing app...
by Bob McCarthy | Mar 18, 2015 | Copywriting, Direct Mail, Direct Marketing, General
This may be counter intuitive for many of you. But bear with me. I think it might make sense in a minute or two. So you’re planning a direct mail campaign and you’ve decided to use a letter package – and now it’s time to spec out the package. You have the three...
by Bob McCarthy | Jan 8, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising, TV Advertising
Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. What’s not to like about that? So why don’t more marketers use it in their advertising? More to the point, why...
by Bob McCarthy | Nov 28, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, TV Advertising, Web Marketing
It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. You also need to consider the...
by Bob McCarthy | Nov 5, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., etc....