by Bob McCarthy | Jul 22, 2014 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, General, Lead Nurturing
Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. At the time, the owner of the firm was...
by Bob McCarthy | Nov 26, 2013 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working...
by Bob McCarthy | May 21, 2013 | Bob McCarthy's Blog, Copywriting, Direct Mail, Direct Marketing, General, Lead Generation
As marketers, it’s so easy to fall in love with a direct mail format. A nicely designed mailer comes across your desk and you like what you see – and you think, “This could work for me to.” Well, it might work for you – but it might not...
by Bob McCarthy | Jan 21, 2013 | Bob McCarthy's Blog, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Web Marketing
Testing is one of the most-preached and least-practiced activities in marketing. What is your excuse for not testing? Everyone pays lip service to testing, but how many actually do it? Very few, in my opinion. The only marketers who actually use testing on a...
by Bob McCarthy | Mar 26, 2012 | Bob McCarthy's Blog, General, Web Marketing
Search engine optimization (SEO) seems very complicated, doesn’t it. Just the name itself will make you dizzy. Then there’s the onslaught of advice you get around keywords, meta data, inbound links and, of course, content creation. It’s a bit...
by Bob McCarthy | Oct 2, 2009 | Bob McCarthy's Blog, Direct Mail, Direct Marketing, General, Lead Generation
New clients come to us with two different scenarios for their direct mail budget: One group already has a budget and wants to know what can be done with it. They are usually looking for ideas and a proposal. The other group knows what they want to do – and often how...