by Bob McCarthy | Apr 25, 2016 | Collateral, Copywriting, Direct Mail, Direct Marketing, General, Online Advertising, Print Advertising, TV Advertising, Web Marketing
Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and...
by Bob McCarthy | Jul 22, 2014 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, General, Lead Nurturing
Twenty years ago, I developed a lead generation program for a technical recruiting employment firm. This medium-sized company placed highly skilled technical professionals into contract positions with technology companies. At the time, the owner of the firm was...
by Bob McCarthy | Nov 26, 2013 | Articles, Bob McCarthy's Blog, Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working...
by Bob McCarthy | Sep 26, 2013 | Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Nurturing, Online Advertising, Print Advertising, Web Marketing
I do. I’m ashamed to admit it. It’s a terrible habit for any copywriter. I’ve tried to kick the habit. I really have. At times, I’m successful. I go through periods when I can discipline myself to finish the copywriting before I start editing. But I am...
by Bob McCarthy | Oct 2, 2009 | Collateral, Copywriting, Direct Mail, Direct Marketing, Email Marketing, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising
Many people in the marketing and advertising world place a very high value on creativity … on being different … on being original. But I would argue that creativity is over-valued, and at times, it can even work against you in creating your marketing...
