by Bob McCarthy | Jul 22, 2019 | Direct Mail, Direct Marketing, General
Making sense of the many iterations of letter mailOn the surface, letter mail seems so simple and straightforward. You write a letter, put it in an envelope and mail. But getting your mail out the door isn’t the issue. It’s about getting response, getting leads or...
by Bob McCarthy | Nov 8, 2017 | Direct Mail, Direct Marketing, General
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials,...
by Bob McCarthy | May 31, 2017 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...
by Bob McCarthy | Jan 30, 2017 | Direct Mail, Direct Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list,...
by Bob McCarthy | Oct 31, 2016 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Print Advertising, Survey Marketing, Web Marketing
You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of...
by Bob McCarthy | Jul 18, 2016 | Direct Mail, Direct Marketing, General
PURLs (Personalized URLs), better known as personalized landing pages, have been around for many years. When they first came out, I thought they were a gimmick – a new and interesting twist to the landing page that might generate additional response if only out of...
