by Bob McCarthy | May 31, 2017 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...
by Bob McCarthy | Oct 31, 2016 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Print Advertising, Survey Marketing, Web Marketing
You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of...
by Bob McCarthy | Jun 1, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your...
by Bob McCarthy | Apr 12, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising
Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales...
by Bob McCarthy | Jan 14, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Lead generation can be so frustrating. First, you want a campaign that will produce a high volume of leads at the lowest possible cost. But that’s not enough. You also want those leads to be qualified – meaning they have real potential for becoming a...
by Bob McCarthy | Sep 30, 2015 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation
Many marketers like to go with their gut – and sometimes it works out. When it doesn’t (and that’s pretty often), they simply dismiss the marketing tactic as something that “doesn’t work for us.” What they don’t understand or acknowledge is the enormous gray area that...