by Bob McCarthy | Jan 29, 2015 | Copywriting, General, TV Advertising
You must have seen them by now, those DirecTV commercials featuring Rob Lowe – the good Rob Lowe and the other Rob Lowe. The concept is pretty simple. The good Rob Lowe is using DirecTV. The other Rob Lowe is using cable TV. There are about half-dozen different...
by Bob McCarthy | Jan 8, 2015 | Direct Mail, Direct Marketing, General, Lead Generation, Print Advertising, TV Advertising
Direct response is a powerful marketing discipline that brings measurable results and accountability to your advertising and marketing. What’s not to like about that? So why don’t more marketers use it in their advertising? More to the point, why...
by Bob McCarthy | Nov 28, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, TV Advertising, Web Marketing
It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. You also need to consider the...
by Bob McCarthy | Nov 5, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, Web Marketing
As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., etc....
by Bob McCarthy | Oct 26, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Online Advertising, Print Advertising, TV Advertising, Web Marketing
The free trial offer is one of the most common types of direct response offers. You see it everywhere – online, in print, on TV and radio. The free trial offer has been around forever. And for certain products or services, the free trial will always have great...
by Bob McCarthy | Oct 21, 2014 | General, Online Advertising, Web Marketing
You may have thought SEO was only achievable by the most sophisticated online marketers. But in fact, small business SEO is very much a possibility. ————– Like many small business owners, I never took search engine optimization (SEO)...
