by Bob McCarthy | May 31, 2017 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Web Marketing
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you...
by Bob McCarthy | Jan 30, 2017 | Direct Mail, Direct Marketing, General, Lead Generation, Lead Nurturing, Web Marketing
For the longest time, direct mail has been used as a first-touch marketing channel – reaching out to prospects to generate sales leads, direct orders, memberships, subscriptions and donations. The process typically involves: renting or buying a mailing list,...
by Bob McCarthy | Oct 31, 2016 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Print Advertising, Survey Marketing, Web Marketing
You’re about ready to kick off a new direct mail campaign and you are hoping for the best response ever. Look at your offer. You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of...
by Bob McCarthy | Jun 1, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing
Are you familiar with Account-Based Marketing? It’s a hot new trend in marketing these days. It’s a marketing strategy designed primarily for B2B companies that sell into larger companies (defined any way you want). It starts with the understanding that most of your...
by Bob McCarthy | Apr 12, 2016 | Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising
Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. Whatever the name, I think it’s very useful graphic. For me, it provides a good visual framework for individual marketing activities as they apply to your sales...
by Bob McCarthy | Nov 28, 2014 | Copywriting, Direct Mail, Direct Marketing, Email Marketing, General, Lead Generation, Lead Nurturing, Online Advertising, Print Advertising, Survey Marketing, TV Advertising, Web Marketing
It used to be that when you talked about sales leads, the focus was always on lead quantity – getting more leads. High response rates always seem to rule the day. But at some point, marketers began to realize lead quantity isn’t enough. You also need to consider the...
